Digital

money, Canada

AcuityAds revenues up by more than 200%

The adtech provider signed significantly more clients, including a global financial corporation, resulting in a huge lift.

FakeNews

How fake news affects Canadian media trust

A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.

Streaming Guide

Sony, Roku pair to power sponsored ‘streaming guide’

The companies are giving home TV and movie viewers a more theatrical experience to promote the newest Spider-Man film.

6200A-1

Pattison taps Broadsign to optimize buys

The partnership will give OOH buyers access to more and better data, says Pattison.

peter-osmenda-1227053-unsplash (1)

Dentsu dials back global ad spend forecast, but Canada still strong

The biggest drivers in Canada’s better outlook have been OOH and radio, both of which are growing more than expected.

digital

Montreal ad network looks to monetize outgoing traffic

Montreal-based LCDA signed an exclusive deal with France’s AdLeave to serve ads to those leaving websites.

matthew-guay-148463-unsplash

Despite digital growth, TV holding steady in Canada: report

Meanwhile, the average Canadian only reads seven minutes of print news per day.

CSinclairKate

Visa creates custom FIFA content with TSN

Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.

element5-digital-1126261-unsplash

Facebook, Postmedia update election advertising policies

The social media giant and the National Post parent co. are the latest to publish their political ad registries.

Nicole Crop

Reprise creates new VP role

Nicole Simpson will focus on strengthening relationships between clients at Reprise and the rest of the Mediabrands family.

AmandaDronenberg

FrontRunner brings Amanda Dorenberg into the c-suite

Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.

StingrayPhoto

Stingray sees a major revenue boost in Q4

The company saw 113% growth in revenues year-over-year, with 246% growth in Canada.

IMG_8306

QUB radio makes Quebec Nissan dealer media partner

Quebec auto dealer to have in-show mentions, studio signage and logo integration across QUB radio platforms.

cameras-623x350

TVA Group axes 68 jobs

The company said the decision was “made necessary by numerous unfair practices that have been undermining the television industry for years.”

MTMSurveyImage

Canadians increasingly view TV content in other languages: study

Those who seek content in languages other than English and French are more likely to find it on OTT.