Digital

Le Devoir

Le Devoir pursues La Presse’s print fans

Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

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BBR opens programmatic consultancy

Glassroom positions itself as a complement to the client-agency relationship, although it expects to capitalize on the number of clients taking things in-house.

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TheScore settles into the living room with Alexa

While there are no direct monetization opportunities from the smart speaker integration, COO Benjie Levy said it’s important to increase audience reach and build loyalty.

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Unpacking your consumption assumptions: study

Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.

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Viewability a rising priority, click-through lags: report

Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.

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Amazon Marketing Services lands in Canada

The new services are intended to complement the e-commerce giant’s suite of existing advertising services.

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Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.

YellowPagesGroup

Falling print revenue dogs Yellow Pages in Q3

CFO Ken Taylor said the company no longer anticipates it will finish 2017 with overall digital revenue growth.

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Media revenues decrease in Cineplex’s third quarter

The theatre chain’s Q3 attendance fell by more than two million compared to last year.

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Vice Money chases a growing mobile audience

The youth-focused financial news vertical looks at shorter video to extend BMO’s sponsorship.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.

Mixed Doubles

CBC mixes it up with mixed doubles curling

The pubcaster has partnered with Curling Canada to offer five annual curling events, with Manitoba chain Canad Inns stepping in as an inaugural event sponsor.

bellMediaOffice

Bell Media revenue stable in Q3, but TV still a challenge

CEO George Cope said there is more work for Bell to do to maximize ad dollars through strategic placement.