Canadian Club gets in on March Madness action with theScore
The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.
Shift2 puts itself into the story
The branded entertainment agency behind Carmilla and V Morgan is Dead’s next project is focused on the subject it knows best.
Programmatic delivers, but worries persist: survey
New Canadian research into programmatic buying reveals strong results, but brand safety holds back investment.
Feds propose review of Broadcasting, Telecom Acts
The Liberal government has released its 2017 budget, which calls for modernizing the Acts and includes funding for cultural infrastructure.
TV and digital dominate consumer complaints: Ad Standards
Digital now represents one quarter of the complaints logged for advertising, most of which are based on inaccurate information.
Adobe aims for ‘apples-to-apples’ digital and TV measurement
The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.
The Kit gets into events with Connect
The Star Media Group title is targeting those interested in breaking into the beauty and fashion industry with the new conference.
Canadian internet connections have reached saturation: study
A new study by the MTM shows that for the first time in two decades, home internet connections and rates of internet use have gone down.
Wearable growth slowed by lagging interest in smart watches: study
A new eMarketer study found that global shipments for fitness trackers are healthy, but the market has not been boosted by the advent of the Apple Watch as previously expected.
Sugar Crisp cozies up to e-sports
With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.