Digital

rogersCentreShutterstock

Rogers reports slight revenue decline in Q1

Media revenues dropped 12% from Q1 2018.

PVZ

The ad potential in casual gaming

Console and PC gaming are on the decline, but that’s good news for advertisers.

56819102_2248258441900875_6770033141957525504_o

McCormick strikes up a Tasty partnership

The effort is part of an effort to appeal to millennials more than the spice brand has in the past.

Urban background UK - Blue wood wall

Inside Shopify’s first mass media buy

CMO Jeff Weiser says the brand is good at niche and now it’s time to go broad.

digital

Data and consumer insights still evading marketers: study

A study shows that marketers want to prioritize better using data and understanding audiences – but the same concerns were present a year ago.

FrontRunner OOH

FrontRunner makes programmatic play with Campsite

The deal will see Campsite add its first selection of U.S. inventory, while providing FrontRunner with a new way to reach clients.

nationalPost

Postmedia reports Q2, appoints new COO

Digital is growing, which CEO Andrew McLeod says is a sign that the company’s strategy is playing out well.

Janice

Janice Liu to head new Vision7 mar tech consultancy

Magnet is a new marketing, technology and data consultancy that looks to bridge gaps and help clients learn to harness data.

ryanfuss

Stingray shifts its monetization model

Ryan Fuss gives a peek into the company’s advertising ambitions.

TV

Traditional ads viewed more favourably: study

Plus, Canadians have a precarious relationship with influencer marketing.

newspaper

M32 Connect makes a big move in Ontario

The digital network has added hundreds of community newspapers, with circulations as high as 160,000, to its digital roster.

rohit-choudhari-180738-unsplash

Why a former CBC director moved into e-sports

Mark Thomas left the public broadcaster to become VP and head of marketing for e-sports franchise, Luminosity Gaming.

Reuters

HAB Press buys Thomson Reuters’ Media Solutions division

The subsidiary of Key Media has acquired several prominent Canada B2B titles, which target the legal and HR sectors, as part of the deal.

robin-worrall-749755-unsplash (1)

Comscore adds new segmentation for Canada

SVP Bryan Segal says as digital advertising matures, it’s time for segmentation to do the same.

eaters-collective-129481-unsplash (1)

Dentsu study reveals a ‘digital paradox for brands’

The heaviest digital users are also the most protective over the data that brands crave.