Digital

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Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

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Slow load times tops list of turn-offs for viewers: study

With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.

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Building a successful influencer affiliate program: column

Influicity founder and CEO Jonathan Davids calls out what’s working and what’s not in Amazon’s affiliate marketing program.

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Pre-roll offers more value for advertisers than social video: study

While consumers feel that branded social video is more cohesive in terms of content, most found pre-roll ads more engaging and led to better brand recall.

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Chronicle Herald acquires Transcontinental properties

The acquisition will see a new parent company known as SaltWire Network Inc., making it the largest media company in Atlantic Canada.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

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Twitter Canada takes its message out of home

Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.

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CBC adds new web series on first responders

Save Me, starring Queer as Folk‘s Fab Filippo, is hosted on YouTube and dives into the world of professionals dealing with medial emergencies.

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Are YouTube’s new safeguards enough to clear up the controversy?

Machine learning, new monetization criteria and third-party measurement are giving some agencies hope – but does the scandal prompt bigger questions about online advertising?

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Digital OOH on cusp of transformation, but not just yet: IAB Canada

At the IAB Canada’s Location-Based Advertising day, speakers discussed the potential of the medium, including whether or not programmatic OOH can create a revolution in advertising.

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Postmedia revenue drops in Q2

Print ad and circulation revenue continues to slide, but digital posted a gain for the three month period.

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Twitter takes the mound with MLB partnership

The social platform will live stream one game per week, but only out-of-market games.