Digital

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CBC audiences turn to digital

The pubcaster reached more Canadians online than ever before, according to its annual report, but it struggled to hit its TV audience share targets.

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CBC ad revenue spikes in 2016/2017

Revenues jumped 20.3%, largely thanks to the 2016 Rio Olympics, according to its annual report.

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Kijiji launches first branded web series

The online marketplace is embarking on its first branded web series in an effort to better serve the younger half of the millennial demographic.

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Fuel Digital Media opens Toronto outpost

The new office represents the first expansion for the Montreal media representation company, which represents publishers such as Condé Nast’s French properties and Re/Max Canada.

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Evolve Media reworks its flagship female site

EVP Walder Amaya on how Divine.ca’s new editor means a return to the site’s roots.

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Hasbro and eOne team up on My Little Pony campaign

The dual partnership has allowed Hasbro to conduct its largest campaign in Canada to date.

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SheKnows Media signs with Ideon

The female-focused media company operates sites including Stylecaster and BlogHer.

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Twitter to roll out NFL content with Boston Pizza

The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.

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Four data takeaways from MIXX Canada

IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.

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Why D’Italiano brought the tenors back

The bread brand is diving into experiential after a year of experimenting with its media spend.

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Globe and Mail unveils data-driven redesign

Phillip Crawley, publisher and CEO, on dropping from four sections to two and focusing on original content.

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Spotify gaining in the battle for listeners: study

According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.

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Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.

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CF expands its #TorontoStyle campaign

Cadillac Fairview has brought back its shopper selfies to promote the Eaton Centre, and is also tapping local fashion influencers to get the message out.

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Toyota axes ad breaks for cross-platform campaign

Capitalizing on the massive popularity of French police drama District 31, the Quebec Toyota Dealers Association is sponsoring an extra-long season premiere.