Digital

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DAZN launches in Canada

The on-demand service will begin with airing all live NFL games in the 2017/18 season.

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Online video ad spend predicted to grow 58% in three years: report

Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.

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Sports lead to revenue gains and profit drops at Rogers Media

Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.

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New HuffPost Canada EIC zeroes in on mobile, video

Veteran journalist Andree Lau will lead the country’s operations as it looks to grow its suite of original videos and podcasts.

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CBC to ride with Calgary Stampede through 2019

The pubcaster has announced a two-year rights extension with the annual event.

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Vancouver Magazine hits 50 on stable footing

The Yellow Pages-owned title wears its age well, but an aging readership and digital competitors present a challenge.

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Spotted! TIFF brings some culture to Union Station

The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.

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Cost-saving measures give Postmedia a profitable quarter

A $13 million net profit for Q3 was largely due to one-time, non-cash items such as the sale of Infomart, with revenue still down 11.1%.

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Cable fading and wearables rising: study

The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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Elevation Pictures teams with Twitter to promote The Hip

A new doc on The Tragically Hip was the first movie to deliver a Twitter-exclusive trailer.

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Inside Bell Media’s big Letterkenny marketing push

From pop-up shops to social media promos to its very own beer, the campaign for season three has been hard to miss.

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Amazing Race Canada adds online game and VR

The show is hoping to build brand loyalty through VR and social interaction.

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Spotted! Canadian Tire modernizes its money

The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.