Digital

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Which agencies made the most acquisitions this year?

A normally low-key agency group made the biggest single acquisition of the year.

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Lacoste combines digital and in-store for first original Canadian campaign

The brand chose to focus on more personalized experience in order to help the campaign feel “more local.”

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Amazon dominates the online shopping journey: study

A report by Catalyst looks at the changing e-commerce landscape and how marketers plan to keep up.

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Many magazine readers still opt for print: study

Plus, community papers have less reach in Quebec.

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Media revenues decrease for Rogers in Q3

However, the dip has been largely attributed to the Blue Jays.

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TheScore financials show Q4 wins, losses decrease

Plus, e-sports are driving major views.

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Reprise launches digital auditing platform

The platform will look at user experience, discoverability and overall quality of digital properties.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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Tapped Mobile acquired by EQ Works

The company will be wholly absorbed by audience-targeting company EQ Works, shifting its focus toward location-based marketing.

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Social content fuels holiday spending decisions, but data a concern: study

Instagram and YouTube are helping guide holiday purchases, while emerging tech could also play a bigger role.

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Fuel Digital bolsters international client list

The Quebec-based rep house has added France’s Webedia, adding to its media and entertainment portfolio.

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Three takeaways from RAIN’s digital audio summit

From growing the podcast industry to monetizing and measuring its ad potential, Summit Canada explored the state of audio in the country.

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Sportsnet makes a major update to its OTT offering

Sportsnet Now’s new “plus” tier will feature access to more than 500 additional games.

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Few brands are confident in their abilities to generate insights: study

Plus, many marketers say they’re plagued by “blind spots” in the digital media landscape, making it difficult to prove ROI.