Experiential
Video storytelling at the heart of WestJet’s holiday campaign
The annual ‘Christmas Miracle’ program aims to connect with Canadians during their holiday viewing and family time.
Employees, influencers drive Skip’s Giving Tuesday activation
This year marks a significant expansion of the campaign.
Matt & Steve’s named official Caesar of the Toronto Maple Leafs
The RTD cocktail brand will have in-arena visibility as well as co-branded elements in POS displays.
Spotted! TD turns employee ideas into interactive display
The bank says it’s the first activation focused on showcasing the mindset behind its innovation efforts.
Media in Canada’s gift guide for 2025, Part 2
More of our staff picks for holiday gift-giving.
Media in Canada’s gift guide for 2025, Part 1
Our annual staff picks for holiday gift ideas.
Excel doubles down on XM, social media to connect with students
The brand’s ‘Mood Monitor’ installation is aimed at boosting well-being on campus.
Spotted! Winter stunt show, activities at Market Mall
The activation involves partners Sunshine Village, Curling Alberta and the Canadian Olympic Committee.
PC targets Zillennials with mobile dining experience
The activation, a ‘kitchen on wheels,’ offers a full PC-branded catering service to simplify holiday hosting.
Spotify’s Wrapped for Advertisers now integrated with Ads Manager
The platform is also launching a global year-end campaign including OOH and experiential elements.
Boursin Bistro brings ‘Emily in Paris’ to Toronto
The one-night only pop-up is part of the brand’s global partnership with the hit Netflix show.
Spotted! CIBC unveils gallery-style activation at Pearson Airport
The bank launches the pop-up store as it continues expanding its media collaboration with the GTAA.
Spotted! ‘The Time Store’ sells more moments for people facing cancer
A retail-inspired activation anchors the Alberta Cancer Foundation’s year-end brand and giving campaign.
Murchie’s Tea brews ‘Murdoch Mysteries’ connection
The collab is being cross-promoted by the two brands, including at live symphony performances of the show.
Spotted! Lavazza brings its first holiday café activation to Calgary
The Italian coffee maker is combining influencer storytelling and on-site visibility with free Spiced Mulled Brew.
