Experiential

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Spotted! Hunting for the Avengers

To celebrate the film’s release, as well as Marvel Studio’s 10-year anniversary, the studio left Avengers clues in cities across Canada.

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Spotted! Catholic Church takes a cue from Siri

A fundraising campaign led by DentsuBos aims to reach younger audiences in support of the church in Montreal.

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Spotted! A dystopian arcade to create box office buzz

Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.

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Hendrick’s expands its experiential play

After a successful hot air balloon execution in Toronto, the gin brand is going full-out on whimsical public events, starting with Montreal.

Rampage 2

Spotted! One popcorn, extra extra extra large

The “Big Meets Bigger” campaign promotes the release of action film Rampage.

Just For Men

Spotted! A billboard that spies on your beard

Just for Men isn’t interested in marketing its new product line to you if you have a bare face. So it won’t.

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Spotted! Purex tackles hockey bag stink

A mobile locker room hopes to show old equipment can smell new again.

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Spotted! A bright new home show

The Green Ontario Fund capitalizes on the “tiny home” trend.

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Spotted! Disney’s ‘timely’ escape room

The film studio is putting families to t he task in order to promote the mystery- and puzzle-themed A Wrinkle in Time.

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Spotted! Spies on the streets in Toronto

Twentieth Century Fox Canada planted sparrows on downtown streets to create a sense of paranoia — and buzz for its latest film.

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Spotted! Becel’s gastro greenhouse

The margarine brand has opened a restaurant made entirely out of plants.

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Spotted: A sweet pizza pop-up

Dr. Oetker’s new desert offering gets a chocolaty unveiling.

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Spotted! Soup’s on!

Sony Pictures Entertainment Canada is appealing to hungry (and cold) Torontonians to promote the release of Peter Rabbit.

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Social leads the way for the COC’s PyeongChang campaign

Experiential will also play a major part at the brand-heavy Olympic House.

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League tries OOH to grasp an opportunity

CMO Colin Bettam says it’s the perfect time for the insurance company to make the leap beyond digital.