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Experiential

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Sportsnet extends its brand to bricks-and-mortar

The brand has put its name on the restaurant that overlooks the field at the Rogers Centre as a way to get up close and personal with sports fans.

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Notable Life dives further into experiential with iYellow acquisition

The millennial-focused group is further diversifying its revenue streams through iYellow events.

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Spotted! Tweed chills out on Queen Street

The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.

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Glenlivet extends and amplifies Golf Canada partnership

The spirit brand has added several new interactive elements to its feature presentation at the association’s RBC Canadian Open, happening next week.

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Oikos partners with Osheaga

The Danone brand aims to target health-conscious adventure-seekers attending the August festival in Montreal.

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Spotted! Nintendo comes to life

The Nintendo Switch Summer Tour landed in Whistler, B.C., Calgary and Montreal, with more stops planned for the rest of the summer.

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Spotted! SkipTheDishes delivers frozen treats

The international delivery service rolled out a Toronto-based activation for National Ice Cream Day on July 15.

7Eleven

Spotted! Winnipeg street gets 7-Eleven treatment

The convenience store renamed a Manitoba street after its Slurpee and gave out free drinks in celebration of 7-Eleven Day.

Spongie

Spotted! SpongeTowels cleans up Montreal after Moving Day

The CPG brand put itself in the spotlight after one of the busiest (and messiest) days in Quebec.

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Spotted! Frankie Drake brings the roaring 20s to Toronto

Shaftesbury partnered with the City of Toronto to create ‘Making History: The Women of Frankie Drake Mysteries and 1920s Toronto,’ launched June 23.

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Spotted! A scavenger hunt merges online and offline

A contest from the Société des établissements de plein air du Québec aims to encourage people to explore what the province has to offer.

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Spotted! A pop-up where music meets fashion

OneMethod created a custom line of clothing for MTV Canada and took visitors on a musical journey.

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Spotted! KitKat breaks the mould

Custom bars and an Instagrammable environment are all part of an effort to engage young candy consumers.

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Spotted! The Body Shop’s whimsical take on a yogurt stand

Vegan yogurt and vegan “body yogurt” were part of this activation to drive home the brand’s anti-animal testing positioning.

Copied from Stimulant - Golf

Spotted! A pothole in one

Golf Quebec took advantage of Montreal’s pervasive pothole problem.