Experiential

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Spotted! Ivanhoe-Cambridge gets experiential

The mall company is adding a sense of whimsy to its properties to enhance the shopping experience and communicate its brand messaging.

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Spotted! The Grand Tour hits Toronto (sort of)

Hosts Jeremy Clarkson, Richard Hammond and James May couldn’t be at the activation, but they were there in hockey-themed spirit.

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Spotted! Reester rides the Rocket

A life-sized Reese Easter treat rode the TTC, grabbed a snack and walked a dog to drum up some Easter egg-citement.

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Spotted! The message behind Brita’s cascading campaign

An art installation hopes to put plastic impact in perspective.

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Spotted! Adult Swim makes Rick roll

It’s not a dimension-hopping spaceship, but it’ll do.

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Spotted! Heineken cuts to the chase

Heineken’s 0.0′s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.

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Spotted! Toronto descends into the DC Universe

To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.

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The Fader partners with Cue to expand Canadian presence

The New York media brand aims to expand its event and branded content businesses north of the border via partnership with Cue.

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Spotted! Taco Bell serves sliders to sliders

The QSR went for a fast-paced experience to promote its limited-time menu item to Gen Z.

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Spotted! A video store promotion for a blockbuster film

Captain Marvel is getting a ’90s-inspired scavenger hunt promotion.

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Spotted! Wealthsimple’s old-fashioned newsstand

The financial services brand wanted to get up-close and personal with potential customers.

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Spotted! Netflix drives into town

As part of a promotional effort for its new original movie Triple Frontier, Netflix took an unassuming red truck to the Auto Show.

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Spotted! The next station stop is Florida

The bright pink campaign reached an estimated 700,000 shivering passengers per day.

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Spotted! Maybe romance isn’t dead

WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.

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Spotted! A magical dinner in a dome

To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.