Experiential

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St. Joseph Media gets serious about events

The media company has officially established an events and experiential division, hiring Carrie Gillis at the helm.

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Spotted! TIFF brings some culture to Union Station

The ongoing partnership between the two iconic Canadian brands will see TIFF blur the line between promoting its content and delivering it.

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Spotted! Kraken’s summer black-out

The rum brand is expanding into experiential marketing to create social sharing and sampling opportunities.

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Spotted! Torontonians play Spider-Man for a day

A Union Station activation to promote Sony’s new smartphone – and the new superhero film – invites commuters to take a web-slinging selfie.

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Spotted! Canadian Tire modernizes its money

The brand is issuing a limited edition updated $0.10 bill, along with a big paid media campaign to mark Canada 150.

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Spotted! A sophisticated ice cream pop-up

Häagen-Dazs has its eye on young professionals, with tasting “flights” of ice cream and booze-infused dessert cocktails.

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Spotted! Nescafe targets Queen West millennials

The brand’s café is a stunt to introduce a new demo that loves hanging out in coffee shops to a homemade cup o’ joe.

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Spotted! IKEA encourages playing in the kitchen

The retailer is tapping into the idea of play with its new downtown Toronto pop-up experience.

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Spotted! Toronto’s pop-up pasta party

To promote its new Riserva line of pasta sauces, Classico has undertaken its first OOH stunt, making a Midtown Toronto home into an Italian restaurant experience.

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Spotted! Pringles slides in a new flavour

Kellogg Canada used a ketchup-covered slippery slide to celebrate its new ketchup flavour and set a very sloppy world record.

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Motrin targets women at their pain points

The Johnson & Johnson brand is touring popular races and marathons to help boost unaided awareness.

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Spotted! President’s Choice gathers for a feast in Montreal

The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.

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Audi shakes it up with Canada’s first 4DX ad

Marketing director Christian Schueller said being first to the market is a great bragging right for the brand, but more importantly it helps to position the automaker as a tech leader.

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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Spotted! Kijiji breaks the ice

in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.