Experiential

Tangerine

Spotted! Tangerine defies gravity at Yonge-Dundas

The bank has officially kicked off the media buy around its Toronto Raptors partnership.

Declan Gardiner

Spotted! Bad Blood’s intense experiential play

The escape room aims to promote season two of the mafia-themed Citytv show.

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Air Canada expands FanFlights

With the Ottawa Senators now part of the sponsorship family, the program has gone national.

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Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.

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The Athletic goes experiential with Homestand Sports

The partnership is the first-ever cross-Canada tour for The Athletic as part of an effort to engage with Canadian fans.

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Spotted! Bubbly, beauty and brand activations at TIFF

Air France and L’Oreal Paris are bringing glamour to the red carpet, while Bell and No Frills are bringing fans closer to the films.

Command House

Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.

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Spotted! Breaking bad habits

Warner Bros. Pictures Canada took over the streets with some creepy nuns and is activating at the FanExpo later this week.

SOREL-The First Sorel Pop-Up Shop Comes to Canada

TIFF 2018: Sorel strides in as an official sponsor

The footwear brand puts a fashionable foot on the red carpet to show it’s more than winter boots.

National Bank Game

Spotted! Hit me with your best shot

As part of its sponsorship, National Bank chose to gamify its presence at the Rogers Cup.

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Spotted! Quebec City gives visitors a cold welcome

A chilly pop-up installation hopes to lure the city’s summer tourists back for the winter months.

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Sportsnet extends its brand to bricks-and-mortar

The brand has put its name on the restaurant that overlooks the field at the Rogers Centre as a way to get up close and personal with sports fans.

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Notable Life dives further into experiential with iYellow acquisition

The millennial-focused group is further diversifying its revenue streams through iYellow events.

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Spotted! Tweed chills out on Queen Street

The licensed cannabis producer is educating and introducing itself to Torontonians through a street-level pop-up.

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Glenlivet extends and amplifies Golf Canada partnership

The spirit brand has added several new interactive elements to its feature presentation at the association’s RBC Canadian Open, happening next week.