Experiential

Corby

Spotted! Whisky gets the artistic treatment

Lot No. 4 put the spotlight on local artists and music to highlight its whisky.

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Muskoka Brewery taps a new crowd with Mirvish deal

The microbrewery is using the partnership as a chance to dominate a space beer is not typically associated with.

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Civilized eyes expansion with two acquisitions

The online publication has gone experiential with its acquisition of 420 Games, and is establishing a Toronto presence through Business of Cannabis.

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Spotted! Philips Hue finds a home at Toronto Eaton Centre pop-up

The smart home features the brand’s connected lights and puts a spotlight on other Amazon-compatable devices.

Woods Parka Lodge

Spotted! Canada’s first parka-insulated yurt

You can book Woods and SportChek’s tent on Airbnb until the end of the year.

Crave Hotel

Bell Media goes experiential for Crave rebrand

The hotel activation aimed to attract movie-lovers and TV superfans.

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Days Inn scores partnership deal with CHL

The deal will see the hotel chain partner with the hockey league at three national events.

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Spotted! Skittles goes trick-or-treating

There’s a house running wild in Toronto this week – but it comes bearing gifts.

Tangerine

Spotted! Tangerine defies gravity at Yonge-Dundas

The bank has officially kicked off the media buy around its Toronto Raptors partnership.

Declan Gardiner

Spotted! Bad Blood’s intense experiential play

The escape room aims to promote season two of the mafia-themed Citytv show.

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Air Canada expands FanFlights

With the Ottawa Senators now part of the sponsorship family, the program has gone national.

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Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.

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The Athletic goes experiential with Homestand Sports

The partnership is the first-ever cross-Canada tour for The Athletic as part of an effort to engage with Canadian fans.

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Spotted! Bubbly, beauty and brand activations at TIFF

Air France and L’Oreal Paris are bringing glamour to the red carpet, while Bell and No Frills are bringing fans closer to the films.

Command House

Rogers leans into experiential for IgniteTV

While TV is necessary for brand messaging, VP Drew Stevenson said getting the product in people’s hands – while promoting Rogers’ fall programming – is a must for lead generation.