Interactive

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Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

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Toronto to get its first VR lounge

While only 9% of Canadians believe they’ll consume more VR next year, founder Jonah Brotman said this presents a massive market opportunity.

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Spotted! Microsoft’s frozen moment

Xbox promotes its newest game with an experience that’s paused in time.

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TV and digital numbers up for Oscars

Sunday night’s broadcast brought big numbers on TV and sharp increases in online viewers.

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Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

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Chat network lays out red carpet for brands

Waterloo-based Kik Interactive’s new president of services to drive developer-rich opportunities for brands.

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Twentieth Century Fox takes ‘Home’ on the road

The studio has partnered with Jam Van to promote its animated movie around the city.

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These native ads are nothing to blush about

ModiFace’s augmented reality ad unit let’s consumers virtually try on products they’re reading about.

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Making your commute shoppable

Shoeme.ca is venturing into offline advertising with an interactive wall commuters can scan to buy shoes.

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Cineplex plays with patrons

Robert Brown, VP of Cineplex Media on its new interactive wall and the paparazzi-inspired launch execution appearing in three GTA theatres.

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Going digital for back-to-school: MiC Tour

From image recognition to augmented reality, M2′s Will Pate and PHD’s Rob Young analyze the digital strategies of Target, Office Depot and Dell.

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The Verdict: Promo on the go for Mad Jack

Molson Coors is driving awareness for its newest product with geofencing and a game in Toronto’s taxis.

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Do you believe?

Vision TV is engaging viewers of The Conspiracy Show with a new website that aims to spark debate around its programming.

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Coors Light wants to rescue your summer

The beer co’s new scavenger hunt contest opens up prizing beyond those who buy its products, and is being promoted without TV spots.

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Samsung goes big…really big

The company’s new Yonge-Dundas Square billboard, which can display live video and social media content, launched this weekend.