Interactive

TinyStadium2

Spotted! How a tiny stadium makes a big financial point

Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.

L2

Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

GL Micro Climat 020

Spotted! Chill out in Quebec City

A converted shipping container gives summer visitors a taste of what winter is like in the capital.

Exterior Bar Looking North (1)

Spotted: Aperol pops up to spritz Queen West

The month-long pop-up bar brings a little Italian aperitivo culture to Toronto, following the increasing popularity of the Aperol Spritz.

TARC

The Amazing Race Canada hits a high for sponsors

The new season will also feature the return of Bell Media’s Super Pods.

ChrisOverholt

OverActive Media gets into events with new acquisition

The e-sports entertainment company will launch new division, OAM Live, presenting opportunities for brand partnerships and growing its own audience.

goseemain

Gosee TV partners with Flowplayer on e-comm tool

The Go Shop Player tool allows viewers to buy items featured in videos in just a few clicks.

RT-6

MiC Roundtable: Keep it relevant, not creepy

Our panel of agency and brand experts weigh in on data and whether Canada will follow Europe’s GDPR lead.

dynamic_resize

Elle Canada, Elle Quebec launch new retail strategy

Editor Julie Buchigner said the new custom content approach is indicative of modern editorial times.

Mogo - A BAD MOMS CHRISTMAS

Spotted! Bad Moms’ confessional vending machine

How Entertainment One is reaching out to Christmas movie-goers before Halloween.

samuel-zeller-158996

Toronto to get its first VR lounge

While only 9% of Canadians believe they’ll consume more VR next year, founder Jonah Brotman said this presents a massive market opportunity.

XBOX_QUANTUM_BREAK_APR07_2016_1167

Spotted! Microsoft’s frozen moment

Xbox promotes its newest game with an experience that’s paused in time.

oscars2016

TV and digital numbers up for Oscars

Sunday night’s broadcast brought big numbers on TV and sharp increases in online viewers.

GArdiner OOH 8_19_15

Samsung aligns with TIFF to get phones into film-lovers hands

As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.

shutterstock_169338014

Chat network lays out red carpet for brands

Waterloo-based Kik Interactive’s new president of services to drive developer-rich opportunities for brands.