Interactive
FIFA 26: Media experts talk strategic planning for World Cup
During the AMA Toronto event, Level5 Strategy founder David Kincaid issued a challenge to the industry ahead of next summer’s tournament.
Aurbit launches interactive radio campaign on CHUM FM
Listeners can use the shoppable-content platform to engage with ads, brand messages and other on-air content.
Spotted! Distillery District Winter Village activations
A virtual trip to Costa Rica, an Ottawa holiday rom-com and a seasonal protein-packed coffee are among the experiences.
Sports Moves: New sponsorships for NHL, Team Canada, Toronto Tempo
The brand partnerships include Norqain watches, GoodLife Fitness and TurboTax Canada.
Toronto Raptors introduce new partnership programs for 2025-26
Tangerine, McDonald’s and Amazon Web Services aim to give fans greater access and new experiences.
Loblaw pilots in-app grocery scanning at 3 Toronto stores
Eligible PC Optimum members can scan items as they go and check out in a dedicated lane.
TD Coliseum names Asahi Canada as founding partner
Partnership includes a members-only House of Peroni lounge and next-gen touchless and self-serve technologies.
Boost billboards feature built-in way to move
The supplement drinks brand turned the double-O in its name into physical equipment that passersby could use for free.
Behind the Buy: Stonefire turns naan into a collectible item in Mario Kart
The brand has released an unofficial track for the popular video game, in which players can collect naan as part of the race action.
Tinder marks first foray into XM, OOH in Canada
“Wanna Flirt?” campaign was also the dating app’s first execution across Toronto and Montreal in both English and French.
Mondelez makes major move in Quebec with Habs partnership
The integration with the Montreal Canadiens includes media, retail activations, in-arena experience and charitable initiatives.
More than half of Canadian gamers are women: survey
The report from the Entertainment Software Association of Canada polled more than 1,500 active players.
Spotted! Firehouse Subs ‘Touch-the-Truck’ event celebrates first responders
The brand’s ambassador – TV personality and active firefighter Kevin Wendt – will visit his local Kitchener, Ont., location.
Endy cozies up to experiential marketing for its new kids’ collection
The Canadian mattress brand says immersive activations and influencer content were the perfect way to reach its target audience.
Industry News: Snapchatters snapped more than 1 trillion selfies in 2024
Plus, Rogers makes Citytv+ available DTC.
