Mobile

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Who took home MIAs Gold in 2018?

Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.

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Grey Cup boosts fan interaction with game-day app

MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.

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More than a quarter of app installs are fraudulent: study

AppsFlyer’s data shows that ad fraud extends to installation of apps – and the cost could be in the billions.

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Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

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Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Women rule Canadian media consumption: report

Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.

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Instagram courts audiences with ad, IGTV upgrades

The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.

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Spotify’s ad business grows in Q3

Growth for the company’s self-serve product could help increase margins for the streamer.

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Facebook’s mobile revenues top 90%

Despite growth in Q3, North American users have stagnated.

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Twitter boasts profitable quarter, stocks rise

Although monthly active users are down, that didn’t seem to hurt the company, which saw ad revenues rise nearly 30%.

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Facebook gives a major update to Messenger design

The app is now streamlined into three main sections.

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TheScore financials show Q4 wins, losses decrease

Plus, e-sports are driving major views.

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OTT viewing, video sharing rising: report

Sandvine’s measurement of downstream and upstream traffic also shows that Snapchat users are more active than one might expect.

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ICYMI: Torstar names new SVP, Spacing creates a podcast

Plus, Amazon has brought its connected devices to Canada.

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Reader’s Digest redesigns for viewability

Sales head Ashley Leon said there has been a focus on “cleaning up” the site’s ad environment in order to create better load times.