Mobile

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CBC and Bell Media team with Snapchat

The mobile-focused social platform has signed its first deals for Canadian-made content.

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Viewability a rising priority, click-through lags: report

Mobile-only campaigns also decreased over the quarter, according to Videology’s quarterly research.

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Apex picks Freckle IoT for offline attribution

While the digital ad vendor still plans to take an “agnostic” approach with its clients for measurement, it will primarily recommend Freckle for offline attribution.

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Canada’s internet users skew older: study

Plus, social media has 50% penetration among those 65 and older.

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Even millennials still use print flyers: study

A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.

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Just who is the mobile-only Canadian?

Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.

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Snap set to launch its Pixel conversion tracker

The social platform says the new tool will allow advertisers to measure direct response across platforms.

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Canadian newcomers are mobile-first: study

New Canadians over-index on time spent on mobile, especially when it comes to video messaging.

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Will Snapchat’s Context Cards change the game?

The mobile-first platform has added a new feature that some in the industry say might distinguish it from competitors.

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Postmedia redesigns Sun digital properties

The new apps and websites come with more flexibility in ad formats, including contextual ads.

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LinkedIn banks on native video ads

Canadian marketing solutions lead Diana Luu says video is shared more often than other content on the platform.

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Quebecor optimizes J5 for tablets

J5 is getting a dedicated app for the device that, anecdotally, has a strong user base in Quebec.

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SMS, Messenger dominate message apps in Canada

Catalyst’s annual smartphone behaviour study also shows women less likely to use mobile ad blockers.

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Lack of major events dogs TheScore in Q4

Plus, a major app update shook users, but the company is moving ahead with an ad-forward design and new features.

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Canada’s mobile minutes to increase, but lagging globally: study

Zenith says mobile will soon represent 33.7% of total ad spend in Canada, but that’s just over half the global average.