Mobile

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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How media consumption trends coast-to-coast

Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.

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Mobile spend set to outpace TV: study

The average mobile spend is now $35.36 per user.

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Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.

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TheScore’s first quarter goes smoothly

The mobile sports media co. hit record revenue, crediting Canadian direct sales and U.S. programmatic operations for its success.

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Spotted! Who you gonna call?

Retailer 7-11 is turning its locations into a video game setting.

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The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

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Who took home MIAs Gold in 2018?

Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.

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Grey Cup boosts fan interaction with game-day app

MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.

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More than a quarter of app installs are fraudulent: study

AppsFlyer’s data shows that ad fraud extends to installation of apps – and the cost could be in the billions.

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Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

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Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.

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Women rule Canadian media consumption: report

Plus, live TV still comes out ahead of SVOD, according to the latest Global Media Intelligence Report by eMarketer.

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Instagram courts audiences with ad, IGTV upgrades

The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.

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Spotify’s ad business grows in Q3

Growth for the company’s self-serve product could help increase margins for the streamer.