Mobile

Toronto Star

The Star’s universal app touches down

VP of advertising Carolyn Sadler on the ad units and potential of the app, which replaced the now defunct Star Touch.

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Snap Publisher opens up to everyone

The ad creation tool had previously only been tested by a handful of small businesses.

Facebook audience

Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

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Cable fading and wearables rising: study

The MTM’s new report with spring 2017 data shows what’s reaching a point of maturation, what’s up-and-coming and what’s on the way out.

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Online ad revenue gains driven entirely by mobile: IAB Canada

IAB Canada’s yearly internet advertising revenue report shows that mobile advertising saw 57% growth.

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Freckle signs global deal with Cisco

The mobile first-party data company can now track in-store attribution through Cisco’s global network of retail access points.

Brodie Lawson, Davis Sanchez and Max Rosenberg. (Photo: Johany Jutras / CFL)

CFL goes live with Twitter

The football league has launched the first live streaming show with Twitter Canada.

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Star Touch to shutter next month

After missing reader and advertiser goals, Torstar will shutter its tablet app at the end of July.

metroland

Metroland Media unveils web rebrand

The site is now optimized for mobile with a focus on story pages as the “new homepage” of local news sites.

today's parent

Today’s Parent targets time-starved families with new app

Editor Sasha Emmons says the app will help Today’s Parent reach a wider North American audience, which has become a priority for the magazine brand in the borderless digital world.

snapchat social video

CBC announces Snapchat deal for PyeongChang 2018

The pubcaster will be building out curated content from Canadians watching the games on the social platform.

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TV and digital gap to narrow: Zenith

Zenith’s newest numbers show that Canadians’ mobile usage is surging – but it’s not enough to make up for drops in other media.

allRecipes

Details on Rogers Media’s new digital deals

Alan Dark, SVP of media sales at Rogers Media, tells MiC the kinds of digital partnerships his team is looking for going forward.

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Tablet penetration stabilizes: study

The MTM’s new study shows that as the lines blur between tablets and other devices, the popularity of the mid-sized option may have peaked.

iHeartRadioCanada

IHeartRadio Canada hits first milestone ahead of schedule

Content and strategy head Rob Farina on where the app is expanding next.