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Lise Watier makes a national play with Fashion

The St. Joseph media brand created a branded print feature, with supporting influencer content, for the beauty company’s Haute Nature product launch.

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Subway hunts taste trends with Tastemade

The new partnership will tap the media company’s network of tastemakers to innovate the QSR’s menu.

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ICYMI: Facebook adds AR games, APTN unveils fall lineup

Plus, the iHeartRadio MMVAs performer lineup expands.

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COMMB names its post-merger marketing lead

Lara Hannaford Menzies will help bring more detailed out-of-home data to buyers and planners.

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Broadcaster data sharing gets a deadline

BDUs must be ready to lift the lid on their set-top boxes by September 2019.

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ICYMI: Sportsnet vet departs; Rogers names new EICs

Plus, Facebook and Instagram’s new tools could lead to people using the networks less.

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Touche, Omnicom top the latest RECMA report

Most agency families are trending up, according to the annual media shop ranking.

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Movember Foundation launches first-ever docuseries on IGTV

Long-form docs show the org’s millennial male target the real-life challenges of living with prostate and testicular cancer.

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Publicis Groupe brings Montreal agencies into one office

The new “Pool” model will allow the company to create collaborative working groups based around expertise, not agency brand.

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ICYMI: Diply lays off 40, Amazon’s ad business grows

The digital content company is adapting to market changes, while the e-commerce giant’s ad business increases 132% year-over-year.

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ICMYI: BuzzFeed launches new website for BuzzFeed News

Plus, Fuse Live rebrands and restructures.

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Sarah Thompson named CSO at Mindshare

The new exec joined the agency from her strategy post at Cossette earlier this month.

Melanie Joly

Quebec MP Pablo Rodriguez takes over Heritage as Joly shuffled out

Joly, whose tenure has included 2017′s Creative Canada policy and the review of the Broadcast and Telecommunications Acts, is being moved to the tourism and official languages portfolio.

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Boston Pizza refines its sponsorship approach

The QSR focuses on family-dedicated activations for its sports partnerships that span hockey, baseball and football.

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Bell Media launches SuperPod commercials with Chevrolet

The premiere of The Amazing Race Canada: Heroes Edition marked the debut of the new ad format on CTV.