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ICYMI: Buzzfeed drops the NewFronts, Astral launches eighth Carte Blanche competition

In case you missed it: One week after Yahoo’s pulling out of the IAB’s annual event, Buzzfeed has done the same, and Astral has added a new stipulation to its Carte Blanche competition.

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Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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AB InBev launches global review with eye on consolidation

The company has confirmed that Canadian incumbent IPG Mediabrands will be participating in the review.

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Feds propose review of Broadcasting, Telecom Acts

The Liberal government has released its 2017 budget, which calls for modernizing the Acts and includes funding for cultural infrastructure.

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IPG Mediabrands adds chief data and marketing tech officer

Arun Kumar moves to the global role from his most recent position as global president of Cadreon.

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Adobe aims for ‘apples-to-apples’ digital and TV measurement

The company unveiled its new Advertising Cloud software, which has been in the works since it acquired digital ad tech company TubeMogul for $540 million last year.

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Former Initiative exec targets senior leadership gap with new launch

Sarah Ivey has launched Agents of Necessity, which has posts in Toronto, New York and London.

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ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post

In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.

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Quebecor Media sees revenues decline slightly in Q4

The company’s overall revenues increased 3.2%, driven by growth in the telecom business.

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How Scotiabank’s foray into storytelling fared

Details from the brand on Heroes of Hockey Day in Canada.

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Bell Media signs with Influicity

The deal makes Bell Media the first Canadian broadcaster with access to the influencer program.

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Postmedia issues layoff notices at B.C. titles

It’s told the union that there will be 54 job cuts coming as part of its ongoing plan to cut staff costs.

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Media leaders on ‘adlergic’ audiences, an ad-free CBC and new revenue streams

Media execs from CBC, Corus and Bell on the challenges they face for ad dollars.

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ICYMI: New hosts for the Junos, Twitter adds analytics for Moments

In case you missed it: Brian Adams and Russell Peters will headline the Junos, brands and users alike can track their Twitter Moments, and YouTube breaks down the video habits of working-age women.

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Kijiji gets targeted, adds Snapchat

The classified site uses a rockabilly classic for its spring campaign.