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Carrier targets women with new TV buy

The heating and air-conditioning systems company has shifted its targeting in a new buy with Active International.

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ICYMI: DAZN addresses criticism of first broadcasts

Plus, DAC Group expands to Spain, Game of Thrones breaks specialty records and more.

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Stuart Garvie on pricing wars and mixing up the media plan

As the Bell Media sales head preps to head back to agency life, he reflects on the changes he’s seen in a few short years — and where he still wants to see movement.

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GroupM’s Motion Content Group teams with Bell Media

The division’s director of programming Tony Moulsdale said the content deal is the largest the new company has made in the Canadian market to date.

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Branded content group touches down in Canada

The Branded Content Marketing Association’s Canadian president Kaaren Whitney-Vernon on why the association is needed now in the market.

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ICYMI: LinkedIn’s new ad network

Plus, veteran traffic reporter Russ Holden has hung up his microphone after 50 years with Rogers Media.

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MEC and Maxus to become Wavemaker

The former moniker of a specialized content division expands to cover the 8,500-employee media division.

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Killjoys renewed for two final seasons on Space, Syfy

Meanwhile Dark Matter was not renewed for a fourth season.

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The CRTC’s TV code comes into effect today

Cable cos must now make things like promotional offers and pricing changes clear to customers.

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ICYMI: OMNI’s regional news bows, Beebe inks Toast deal

Plus, Videotron has partnered with Comcast to create an IPTV service.

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Broadcasters go big at Fan Expo

Rogers, Bell and Corus will all present at the Labour Day weekend event, which serves as a kick-off to the fall premiere season.

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Snapchat gets more granular with ad placement

The social media company has introduced manual ad controls that help curb brand safety issues as well as allow for creative optimization.

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ICYMI: Net sales down at WPP, Facebook updates Journalism Project

Plus, Quebecor has invested in a Montreal heritage site and Cineplex has launched another location of the Rec Room.

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ICYMI: Bell Media revamps TSN Vancouver radio schedule

Plus, Postmedia has finalized the sale of Infomart, and Sirius introduces two new Canadian channels.

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People Moves: Groupe V, Abacus and Sportsnet

A director jumps from Quebecor, a former NHL goalie steps behind the mic and more.