News

Kristin Kreuk, star of CBC's new drama, Burden of Truth

ICYMI: Cameras roll on CBC drama, Toronto gets colourful with AR

Plus, UB Media is the first cinema advertising company to join COMB, and a set of new creative AOR announcements.

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People Moves: Dentsu Aegis Network, Rumble and SportBox

Dentsu Aegis Network has hired its first-ever global chief technology officer to support its goal to go 100% digital by 2020.

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Cue Digital Media hires Quebec sales lead

The company has hired Oliver Ceballos as director of sales and added an overall business development lead.

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Sports lead to revenue gains and profit drops at Rogers Media

Media revenue saw a 4% year-over-year lift, driven by a heavy appetite for sports – but Blue Jays’ salaries and the shift from print to digital contributed to a drop in profits for Q2.

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Snapchat and Pepsi team up for big Canadian campaign

The beverage company is targeting millennials by releasing 20 exclusive Snapchat Lenses on its products.

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Kraft Heinz Project Play returns for year nine

Kraft Heinz’s Joanna Milroy on how consumer behaviour shifted the program’s promotional timing.

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Sortable opens Toronto office

The automated ad ops company has hired Jennifer Lee Fields and Lila Hunt as the first two staff in the city.

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ICYMI: New detective drama on Bravo, plus Iris OOH winners

In case you missed it: Bell Media has announced a new detective drama on Bravo, OMAC has named its latest IRIS winners and Outlander is ready to return to W Network.

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Postmedia rebrands its integrated advertising online hub

The media company has updated and renamed its online home, bringing all of its ad products together under one roof.

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McDonald’s amps up year two of fry day celebrations

#NationalFrenchFryDay is going after millennials, and putting Periscope on the big OOH screen to do it.

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Announcing the 2017 Media Innovation Awards Co-Chairs

IPG Mediabrands’ Harvey Carroll and Weston Bakeries’ Andrea Hunt will lead this year’s jury.

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Corus SVPs MacDonald, Schaefer to exit

The Toronto-based media co also confirmed Amy Sutton’s departure and announced a number of structural changes.

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G4 is powering down after 17 years in Canada

After significant revenue declines, the Rogers-owned channel will go off the air next month.

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Leanstream merges with Media Sales Lab

The audio streaming company’s president on why the timing was right for the deal.

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Vice Canada outlines Quebec growth plans

Michael Kronish, who currently heads up the company’s Toronto studio, will relocate to Montreal in September to lead the expansion.