Out Of Home

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Spotted! Disney walks the plank at Toronto’s Harbourfront

In an effort to promote the upcoming Pirates of the Caribbean installment, Disney is aiming to go viral with a pirate takeover video set in Toronto.

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Media City eyes expansion with new sales director

The outdoor advertising company is focusing on connecting with advertisers in smaller city markets while letting the “big guys” focus on the major cities.

Pattison Digital Office Network

Campsite joins forces with Pattison OneStop

The digital OOH advertising company has expanded its programmatic network to more than 3,500 screens across Canada and has broken into the transit, residential and office market.

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Spotted! President’s Choice gathers for a feast in Montreal

The brand is doing double-duty with its latest sponsorship, supporting the City of Montreal’s 375th anniversary while promoting its “#EatTogether” message.

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Spotted! Car2Go uses scarce OOH inventory to its advantage

When the brand was having difficulty securing OOH space in Vancouver, it took the opportunity for a more experiential approach.

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TimePlay to take its games outside the theatre

The interactive platform is introducing a new advertising option and expanding into the U.S.

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From Stimulant: Celebrating OOH creativity

The latest edition of Australia’s Open series has been released, highlighting work from Zulu Alpha Kilo, Taxi and Grip.

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Spotted! A magical transit shelter

Lg2 has created an OOH twist on a classic card trick to promote the Festival de Magie de Quebec.

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Spotted! Canadian Tire takes to the skies to reintroduce paint line

After some inactivity in the space the retailer has launched a new paint-focused campaign targeting active families.

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Pattison Onestop signs content deal with Global News

Content from the Corus Entertainment company brand is live on signs in major markets across the Onestop network.

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Growth in Canadian ad spend to slow across most media: study

In eMarketer’s most recent round of Canadian predictions, growth was found in digital, out-of-home, TV and radio – but most of that growth will either be flat or decrease over time.

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TVA ramps up its hockey campaign to build playoff anticipation

Marketing VP Claude Foisy said last year, things were kept “quiet” – but with Canada’s presence in the Stanley Cup playoffs, it’s upping its media game.

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Campsite opens programmatic OOH exchange

The self-serve platform will allow advertisers to buy and plan location-based advertising campaigns, at a time when the market is ripe with data.

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OMAC introduces new OOH awards

The IRIS Awards will be announced quarterly with a grand prix winner at the end of the year.

Twitter Edmonton

Twitter Canada takes its message out of home

Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.