Out Of Home

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Media revenues, theatre attendance down for Cineplex in Q4

Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.

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iGotchaMedia makes big auto play with new partnership

Working with Groupe Touchette, the place-based media company will enter showrooms for the first time.

Broadsign

Where do consumers notice ads the most?

According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.

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Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.

Partnership

ICYMI: Adapt Media inks new partnership

Plus, new features on Facebook and gifts from the Globe.

Shawn Mendes

Spotted! A Shawn Mendes mural comes to life

The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.

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The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

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Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

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CBC goes mass for Gem launch

OOH and TV ads will be used for mass awareness while digital will focus on conversions.

WEM

Branded Cities wins the West Edmonton Mall

The place-based media company will deploy more than 40 faces in the mall, from directories to large-format spectaculars.

Astral

Astral digitizes Montreal underground

Bell Media’s OOH division has paired with Transgesco to upgrade three high traffic Société de transport de Montréal stations.

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Corby renews TTC New Year’s Eve sponsorship

This is the sixth year that the alcohol brand has partnered with the TTC to provide free rides on the last night of the year.

Broadsign

Broadsign expands offering with new partnership

The Montreal-based DOOH company inked a deal with mobile-first agency MobPro.