Out Of Home

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Spotted! Lush takes a firm stand on shark finning

Lush’s Vancouver HQ was like a scene straight out of Jaws – but it was scary for a different reason.

AmandaDronenberg

FrontRunner brings Amanda Dorenberg into the c-suite

Reporting to COO Janet Weiss, Dorenberg plans to onboard data top develop analytics platform.

Lights Off Nighttime

Spotted! Casper turns the lights down low

The sleep company is doing its best to tackle light pollution head-on with a creative new OOH campaign.

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Spotted! Danone declares a revolution

Like the invention of the wheel or landing on the moon, Danone’s new 100% natural yogurt is a game changer, bursting across Dundas Square.

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Captivate inks new deal with Cadillac Fairview

The deal will see Captivate’s new multipurpose screens installed throughout CF’s building network.

KS Aura x Adapt Media

Adapt Media makes a large format play in Toronto

The strategic location of Yonge and Gerrard will allow heavy foot traffic, but a “greater share of voice,” says Jamie Thompson.

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Kinetic launches Canadian outpost

Kevin McDonald and Riina Clydesdale are heading up the WPP out-of-home-focused shop.

Debbie Drutz Photo

Novus taps digital leaders to revitalize

Anton Vassiliev will serve as managing director, strategy and media investments while Mike Rusk focuses on programmatic and Hailey Ben-Izhak makes a return to the industry.

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Spotted! KitchenAid mixes and matches with the CN Tower

To highlight the many colours of the iconic mixer, a high-tech campaign used real-time camera technology to change colours along with the tower.

Facebook Mobile

ICYMI: Facebook updates ad policies, FEPE International rebrands

Plus, Stingray Radio Inc. enters the Welland radio market with the purchase of Giant FM and Country 89.

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Broadsign acquires Campsite

The OOH marketing platform says the move will streamline programmatic solutions and provide buyers with more inventory.

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Media sets a record for Cineplex in Q1

Theatre attendance was down, but the exhibition company still saw a slight lift in revenue from pre-show ads.

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Randy Otto honoured abroad

The Pattison Outdoor president on why the OOH industry is so healthy, and what it needs to do to stay ahead.

Newad

Astral acquires Newad

The deal marks the media company’s official entrance into the place-based side of OOH.

Eurovision

ICYMI: Eurovision coming to OMNI, Crave boosts LGBTQ content

Plus, Mountain Equipment Co-op gets interactive in-store with some help from Cineplex Digital Media.