Out Of Home

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Inside Shopify’s first mass media buy

CMO Jeff Weiser says the brand is good at niche and now it’s time to go broad.

FrontRunner OOH

FrontRunner makes programmatic play with Campsite

The deal will see Campsite add its first selection of U.S. inventory, while providing FrontRunner with a new way to reach clients.

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Spotted! Pizza Pizza temporarily changes its colours

One central Winnipeg location is making a splash to court fans of the Jets.

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Adapt Media expands its airport presence

The new deal will see the company target affluent travellers with onsite activations.

Billboard

Verizon adds OOH to programmatic offering

The option launched today in Canada and will include inventory from Clear Channel, Zoom Media, Captivate and Broadsign.

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Cineplex ups D-Box, ScreenX offerings

The premium offerings bring in higher ticket revenues, as well as new ad opportunities for the company.

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Rouge Media heightens focus on age-restricted categories

VP David Perruzza says the cannabis industry, in particular, will benefit from the newly formalized offering.

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Spotted! Adult Swim makes Rick roll

It’s not a dimension-hopping spaceship, but it’ll do.

Landmark

Landmark brings pre-show ads in-house with Broadsign

Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.

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Dove taps OOH to expand paternity campaign

The new phase of the cause marketing campaign debuted after new legislation came into effect.

Adapt

Adapt Media sets its sights west with new partnership

The place-based media seller has paired with Retail Media Group as it eyes expansion into new areas.

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Digital push leads Media City to join COMMB

The time comes as COMMB gets more granular with its own digital measurement.

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Spotted! A peanut inside a candy inside a mirror

Reese’s promoted its new sweet treat with a nod to the popular Infinity Mirrors exhibit.

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Spotted! Twitter users battle for the iron throne in OOH

A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.

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Media revenues, theatre attendance down for Cineplex in Q4

Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.