Out Of Home

WEM

Branded Cities wins the West Edmonton Mall

The place-based media company will deploy more than 40 faces in the mall, from directories to large-format spectaculars.

Astral

Astral digitizes Montreal underground

Bell Media’s OOH division has paired with Transgesco to upgrade three high traffic Société de transport de Montréal stations.

Corby_TTC_Wrap

Corby renews TTC New Year’s Eve sponsorship

This is the sixth year that the alcohol brand has partnered with the TTC to provide free rides on the last night of the year.

Broadsign

Broadsign expands offering with new partnership

The Montreal-based DOOH company inked a deal with mobile-first agency MobPro.

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GroupM downgrades ad growth expectations

Canada’s newspaper, TV and magazine businesses showing declines.

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Who took home MIAs Gold in 2018?

Touché and Via Rail were the big winners at this year’s gala recognizing innovative media work.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

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Spotted! A transit ad that makes you feel trapped

A Vancouver-based activation put transit-goers in the shoes of a domestic violence victim.

Adidas FrontRunner

FrontRunner steps into retail with Adidas OOH campaign

The four-week “Here to Create” campaign appears in Adidas Canada’s flagship store windows in Toronto’s Yonge -Dundas Square this month.

ITA

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

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Cinema media rev drops by 26% for Cineplex in Q3

Theatre attendance is healthy, but a decrease in buying activity across certain categories led to a big drop in ad revenue.

PATTISON Outdoor Adds Saskatoon Transit to its Advertising Inventory

Pattison Outdoor drives into Saskatoon

The new partnership includes over 100 transit vehicles and 38 transit shelters.

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Spotted! A billboard that bags your leaves

Craft beer New Standard launched with a clever campaign targeting adults during the fall season.

Astral

Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

Nestle

Nestle goes programmatic with DOOH campaign

The “A Little Of What You Love” campaign was the first on Campsite’s new Outdoor Exchange.