Out Of Home

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COMMB hires DOmedia for OOH planning software

The two companies are building a new analytics suite that includes granular audience data.

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Telus comes out on top at OOH Showdown

McDonald’s, Visa and Adidas were also among the big winners for experiential, place-based and more out-of-home categories.

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Pattison expands Digital Office Network

The expansion grows the digital OOH company to more than 2,000 displays nationwide.

Global Creative

Global embarks on biggest OOH buy for fall campaign

It’s also using AI and a Siri partnership to get a tech edge.

Knix Creative

Knix makes its first OOH move

Founder Joanna Griffiths says the time has come for mass brand-building efforts, rather than just demo ads on social.

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CTV steps out with a new message for fall campaign season

The brand aims to reach the next generation of CTV viewers through a more modern look and social and digital-heavy campaign.

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Spotted! HSBC Canada rolls out a giant welcome mat

The financial institute upped its airport branding strategy at Toronto by placing a welcome mat that can be seen from the air.

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Statements Media eyes digital expansion with Sharkfin acquisition

Statements purchased its main taxi advertising competitor in Canada’s major urban markets.

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Campsite gets into large format programmatic OOH

A newer, larger deal with Pattison Outdoor has brought the digital advertising company into a new space.

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Media, box office results up for Cineplex in Q2

The company’s OOH business continued to grow.

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Jennifer Bidwell joins Astral

Bell Media’s OOH operation wants leaders from diverse media backgrounds as it expands into the digital and programmatic space.

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UB Media wins Landmark Cinemas and Imagine Cinemas

The move marks the media company’s first cinema expansion outside of the Quebec market.

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Branded Cities strikes partnership for better OOH measurement

The deal with marketing tech company NinthDecimal will allow Canadian marketers more measurement and targeting options.