Social media, TV reach the most Canadians: Vividata
The Fall 2025 Cross-Media Update provides a comprehensive look at Canadians’ media consumption.
Chatelaine continues to extend its brand
Two new awards will focus on the high-engagement areas of home, dining and entertaining.
Industry News: Leger acquires advertising research firm
Plus, MediaTonik adds two SJC Media brands to its portfolio.
Flight Centre ramps up investment across all channels
The new work, running through 2026, is the first long-term brand campaign in several years.
Industry News: CBC to run ‘Orange Shirt Day’ programming across all platforms
Plus, The Globe and Mail invests in a new content strategy for its Life and Style sections.
Hearing Loss Clinic uses striking visuals for high-traffic OOH placements
The campaign is appearing across Alberta and B.C. and includes print and social media ads.
Exclusive: Globe and Mail, Stagwell study challenges brand safety myths
New research from the organizations finds that brands can thrive next to serious/hard news.
Toronto Star celebrates TIFF’s 50th with multi-platform collabs
Integrated program features a commemorative magazine, a public photo exhibit and VIP industry events.
Humane Canada and Toronto Humane Society hijack album hype in OOH campaign
Media partner Panoply’s ability to stretch a limited non-profit budget was key to the campaign.
SJC Media’s Hollywood North becomes an official TIFF event
Publisher says event ‘transforms our editorial voice into a curated, memorable experience.’
Mondou built OOH campaign around pet lovers’ UGC
The Quebec pet store chain invested in an omnichannel strategy to collect and showcase Quebecers’ pet pix.
Vividata report looks at media habits of some of Canada’s largest ethnic communities
Use of media among South Asian, Chinese and Filipino Canadians is generally lower than the national average, with some exceptions.
Lotto Spot’s ‘Dills to Bills’ serves up scratch-and-sniff wild postings
The campaign leverages a food trend, and a media mix, to target millennials and Gen Z.
Why Healthy Planet is investing more in its back-to-school campaign
The health and wellness retailer says it is increasing its media buying and expanding the mix to in-store ads, SMS and CTV.
The Weather Network, CBC are most trusted news sources: survey
Trust in Canadian media outlets has risen this year after taking a dip in 2024, reports Pollara Strategic Insights.
