Research

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Messaging tops Canadian mobile minutes: study

A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.

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Marketers share 2018 media spend changes: report

The CMA’s Canadian Digital Marketing Pulse reports that email marketing is the most mature piece of the marketing mix.

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Global ad spend may slow, but Canada to remain steady: report

Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.

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Streaming TV on smartphones saturating: study

A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.

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Brands win music fans with samples and free wi-fi: study

While Canadian concert-goers feel that sponsorships should be more subtle, but offering sponsored wi-fi, air conditioning or even a shower station will win favours.

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Skinny basic’s appeal is still slim: report

The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.

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A detailed look at cord cutters and ‘cord nevers’

The latest MTM report details who has a TV subscription in Canada, who doesn’t want one anymore and who never had one in the first place.

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Canadian mobile messaging growth to slow: report

According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.

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Cross-screen campaigns continue to rise: report

Videology’s latest video report shows the 15-sec spot has gained popularity this year.

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Specialty sees increase in ad and subscription rev: report

Plus, VOD subscription revenue, which includes subscription services like CraveTV and Netflix, went down more than 9%.

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Local radio ad sales see steepest decline in five years: report

At the same time, national sales saw an increase, but the growth rate is slowing for that revenue.

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Private conventional ad revenue down, CBC’s up: CRTC report

The CRTC’s 2016 financial summaries for private conventional television and the CBC show drops in local and national ad sales across conventional networks.

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The most-liked ad formats are the most ignorable

According to a small survey from the Havas Asks Canada series, people are more likely to enjoy ad formats they can ignore.

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Local ad sales drop on private radio: StatsCan

Overall operating revenues on private radio also dropped for the third straight year in 2016.

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Online video ad spend predicted to grow 58% in three years: report

Canadian digital video viewership isn’t increasing as quickly as the ad spend is — but time spent watching is set to rise more rapidly.