Research

FakeNews

How fake news affects Canadian media trust

A new study from Ipsos declares fake news a ‘global epidemic’ as Canadians fix blame on Americans.

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Despite digital growth, TV holding steady in Canada: report

Meanwhile, the average Canadian only reads seven minutes of print news per day.

Slots

OLG edges into top spot: Media Monitors

Numerous new buyers moved into the Toronto top-10, while Bell Internet-TV held on in Montreal.

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GroupM on top globally, Omnicom in Canada: RECMA

Meanwhile, IPG Mediabrands has seen a momentous rise both globally and in Canada.

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Radio One takes Toronto, Vancouver and Calgary: Numeris PPM

Most adult contemporary stations with all-Christmas strategies didn’t carry that momentum into the New Year.

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Canadians increasingly view TV content in other languages: study

Those who seek content in languages other than English and French are more likely to find it on OTT.

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Many of Canada’s top agencies decline in billings: report

Despite modest decreases, one Canadian shop has a higher market share than some agency groups all together, and one grew its billings by 20%.

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Domestic auto industry on the rise: Media Monitors

Nissan rose in Toronto radio market, while Bell Internet-TV made a big purchase in Montreal.

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Online ad spend per user has doubled in nine years: study

Programmatic and mobile are driving major increases in ad spend.

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Digital consumption, ad spend to rise: study

Video is the biggest driver in ad spend, but Canadians may have reached peak digital.

Big Bang

Big Bang takes its final bow at 5.8 million viewers: Numeris

Talk about going out with a bang.

GenZ

Gen Z loves screen time, but aren’t all impacted by influencers: study

Advertisers, marketing strategies will have to shift to reach this entrepreneurial generation with some old-school values.

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Should traditional broadcasters join the OTT party?

A report by Digital TV Europe shows that the future of OTT could involve a hybrid model.

The VCR Illumination

Big Bang wins the week again: Numeris

While the CTV comedy captured the nation’s attention yet again, Raptors fevers put the NBA Playoffs on the board in Toronto.

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Digital audio growing among Canadians, despite problematic data plans

Smart speakers and podcasts are driving home listening, but radio remains king of the car.