Research

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How is social media affecting attitudes toward news?

Respondents may be more interested in speed than balance, according to a recent study.

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Radio could kill the TV star: Deloitte

Duncan Stewart says that soon, young Canadians will spend more time listening to radio than watching TV.

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OMD, GroupM leading in global billings: report

In its annual report, ComVergence shows GroupM and its agencies lead in many categories, but growth is slowing.

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Canada leads the market for linear TV penetration: study

Global TV Group shows that most Canadian still watch TV daily, beating out the U.S., the U.K. and Australia.

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OLG makes a big buy in Toronto: Media Monitors

Meanwhile, CTV held onto its lead in Montreal.

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Comscore, Vividata zero in on audience insights

The Plan Metrix Multi-Platform combines Comscore’s digital audience insights with Vividata’s consumer survey data.

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CBC Radio One takes Toronto, Vancouver: Numeris PPM

Meanwhile, country ruled Calgary, while Now Radio swept all demos in Edmonton.

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TV and OTT subscriptions almost equal: study

Plus, Amazon Prime and Sportsnet Now are making waves.

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OLG leads in Toronto: Media Monitors

CTV was the top radio ad buyer in Montreal.

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Vividata, Ipsos partner on audience measurement

According to Vividata’s president, the partnership comes after an extensive RFP process that took the company around the world.

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GroupM downgrades ad growth expectations

Canada’s newspaper, TV and magazine businesses showing declines.

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What the future holds, according to the IAB

The future is viewable, but is it brand-safe?

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As streaming and mobile use rise, so do complaints: report

Plus, TV was added to the report for the first time.

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Digital represents 15% of Canadian OOH buys: report

According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.

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Canadian Tire takes Toronto: Media Monitors

The retailer made a big radio buy in both Toronto and Montreal.