Research

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OMD tops RECMA report again

The Omnicom agency held a strong share, but its growth rate slowed, according to the report.

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13% of Canadians still pirate content (study)

The latest report from the Media Technology Monitor analyzes data from 4,000 Canadians, revealing how Netflix and smart speakers are gaining traction nation-wide.

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Marketers plan to increase use of location data (study)

A new report from 451 Research shows that journey mapping and fuelling automation are driving the need for more location data.

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Exploring the brain on radio ads

Canadian Broadcast Sales and Brainsights partnered to see how the brain reacts to radio spots.

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America’s Got Talent wins again: Numeris

The talent show was back on top, but lost some viewers from last week.

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Millennials consume less traditional media, but trust it more (study)

Plus, TV outranks Instagram, but can it hold a candle to YouTube?

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BMO takes the top: Media Monitors

Car and truck dealer associations also dominated Toronto and Montreal.

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Has the news landscape changed as much as we think?

According to the Reuters Institute, traditional media sources are still just as popular as their digital counterparts.

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Canada’s ad spend to see modest gains: study

Dentsu predicts increasing growth in 2018 and 2019 after a flat year of media spend.

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America’s Got Talent takes the week: Numeris

The reality show was back on top for the first week of summer broadcasting.

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OLG hits the jackpot in Toronto: Media Monitors

Plus, the Mitsubishi Dealers Association finally dethroned CTV as the top radio buyer in Montreal.

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Who are Canada’s ‘four screen’ Anglophones?

The report, “Four Screen Anglophones,” looks at how the English-speaking Canadian market utilizes multi-screens.

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CHFI wins Toronto again: Numeris

Bray and Partners president David Bray delves into who made the biggest gains and losses in Canada’s radio market.

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Digital-first turns up the volume on TV ad spend

A new report from the Video Advertising Bureau shows how ad dollars from digital disruptors are being funnelled into traditional TV.

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NCIS wins again: Numeris

The season finale of Survivor was not far behind.