Research

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The Amazing Race Canada still reigns: Numeris

In Toronto, ‘The Handmaid’s Tale’ takes a portion of linear broadcast viewers, while Global dramas continue to draw audiences.

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Is social media really all about socializing?

A new study by GlobalWebIndex shows that the number of social media accounts individuals have could plateau, and social media is more about brands.

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CNE debuts at the top: Media Monitors

Ahead of this month’s opening, the Canadian National Exhibition jumped more than 80 spots in Toronto while CTV and Dormez-vous continue to rule in Montreal.

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Display to account for half of Canadian digital ad spend: study

Video is driving the growth in display, while the search business is slowing down.

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WPP: Revenue down in North America, globally

The holding co noted that although organic revenue is down, the rate of decrease is slowing.

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The Amazing Race Canada hangs on at the top: Numeris

Reality programming takes the top-five nationally as thrice-weekly ‘Big Brother’ episodes each draw AMA of 1 million.

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How can brands thrive in a multi-screen world?

Nearly half of Canadians use search engines to find a brand or product they have just seen on TV, according to a study from iProspect.

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Older generations driving the most social growth

The boomer generation is behind surges in social media use overall, especially Facebook, according to latest MTM report.

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Healthcare ad dollars moving from TV to OOH and digital

By 2021, digital will take a greater share of ad dollars from healthcare advertisers.

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Which age group is driving Facebook growth in Canada?

While growth is slowing for Facebook, it’s gaining ground through an unlikely demographic.

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The Amazing Race Canada hangs on at the top: Numeris

The Canadian reality series drew nearly 2 million viewers while a mix of drama and reality saw a three-way tie nationwide.

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Snap’s Q2 reveals a big turnaround

The social media company saw a sharp increase in revenue – sending stocks way up.

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Ad Standards report: Compliance up, but complaints rising too

Ad Standards’ annual survey shows that more consumers are dissatisfied about opt-out options, ad sizes and disruptive displays.

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OLG regains its lead: Media Monitors

The auto industry continues to dominate in Toronto, while Montreal’s radio spots sound similar to the week previous.

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YouTube the favourite video source for youth: study

With more than 98% of Canadian kids consuming video content monthly, the free video platform reigns among those two to 17 years old.