Research

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Seniors aren’t into smartphones, but still use Facebook frequently

The MTM’s latest report shows that seniors are still big media consumers, even if they don’t own all the same devices as their younger counterparts.

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Is a focus on breaking news hurting Canadians’ trust?

Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.

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Millennials: All about mobile, but still tuned into TV

The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.

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Super Bowl wins the week: Numeris

Across various markets, the pre-show snagged more viewers than the game itself.

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Gen X: Affluent, connected and traditional

They love tablets, still watch traditional TV and are often eager to try new tech, according to a new MTM report.

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OLG makes a big buy in Toronto: Media Monitors

The lotto and gaming commission was by far the most prolific radio advertiser in Toronto, with more than twice the buy of second-place Sunwing.

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Isobar lays out its 2019 media predictions

From influencer ROI concerns to the aging up of Facebook, the Dentsu Aegis Network agency dives into the biggest changes we’re likely to see this year.

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The Good Doctor takes the top: Numeris

Fellow medical drama New Amsterdam was not far behind.

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Sunwing reroutes to the top: Media Monitors

Travel services continued to play well in both Toronto and Montreal.

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Touche on top, Havas on the rise: RECMA

This year’s top four agencies was almost completely flipped from last year’s list.

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How media consumption trends coast-to-coast

Atlantic Canadians love their TV, while Torontonians are more into mobile novelties.

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What’s in store for digital outside the duopoly?

As legacy media companies and digital publishers struggle to keep up, a new report by Polar shows it could only get worse.

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Could Snap overtake Twitter in the race for third place?

A new report on Snap by eMarketer shows that the platform’s dominance in other markets has it poised for modest growth.

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Does ad targeting play into gender stereotypes?

Women and men are almost equal in many purchasing decisions, but some ads are only targeting women.

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Big Bang takes the top spot: Numeris

The CTV comedy has kept its viewership above three million for most of this season.