Research

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CTV trio takes the top three spots: Numeris

Plus, Rick’s final rant pulls in big numbers.

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Hudson’s Bay, CTV take the top: Media Monitors

Auto dealers were still the biggest category buyers in both Toronto and Montreal.

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Newspapers and magazines still popular, especially on mobile: study

Vividata’s latest Canadian survey shows that consumers prefer mobile for accessing social, news and audio content.

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Siri reigns, but Google Home catching up among virtual assistants: report

Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.

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What are Canada’s couch potatoes watching?

In the next two years, OTT revenue is set to climb while TV’s could go way down.

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More than half of Canadians now stream Netflix: study

Plus, the number of households that subscribe to internet services but not television is growing.

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Big Bang holds the top: Numeris

Meanwhile, Roseanne‘s post-premiere viewership numbers fell by more than one million.

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Only 40% of programmatic spend goes to publishers: study

New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.

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BMW drives to the top in Toronto: Media Monitors

In Montreal, CTV held onto the top spot.

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How are Facebook concerns affecting interactions with brands?

Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.

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The Big Bang Theory comes back strong: Numeris

Roseanne also debuted with a bang, taking nearly three million viewers.

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Ford holds onto top spot: Media Monitors

CTV held onto the top ad buying spot in the Montreal market

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Canada ranks ninth in app-making: report

The U.S. and China were responsible for the bulk of the apps created in 2017.

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How much has data transformed the role of marketers?

Programmatic, data and research are taking up more of CMOs’ time, which many are handling in-house.

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Infinite Dial examines Canadian audio habits

Edison Research’s Infinite Dial study has debuted in Canada, tracking everything from how many radios people own to which streamer they use most often.