Social

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

Facebook collections 1

Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.

anneCBC

Anne debut pulls in 815K for CBC

The revamped version targeted multiple generations with a launch campaign that included new uses of Snapchat for the pubcaster.

halo wars 2

Gaming isn’t just for teens on consoles anymore, says Twitter

The social network’s deep dive into the Canadian gaming scene found what excites gamers the most, what platforms they’re big fans of and how brands can get in on the action.

jamesonSnapchat

Snapchat part of Jameson’s plan to make a St. Patrick’s Day splash

The whisky brand has launched filters that give consumers another option if they forgot to wear green as part of this year’s holiday-focused campaign.

sasktel centre

National Lacrosse League bypasses broadcast with Twitter deal

A new live-streaming partnership with Twitter means Canadians can watch matches without buying tickets or a subscription.

social media

Influencers and marketers are out of sync on budgets: study

A new study by Izea also found that the content influencers spend the most time creating isn’t necessarily what consumers enjoy the most.

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The story behind Schick Quattro’s new content integration

The women’s razor brand tapped Toronto-based Wattpad to create four branded young adult fiction stories to attract ambitious millennial women.

danocracy

Much Digital Studios launches first original series

The Bell Media-owned MCN is looking to showcase the “studio” side of its digital studio in order to attract more brand clients to its creators.

Facebook Mobile

Facebook opens Atlas tools to all advertisers

The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.

mobilePhonesShutterstock

Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

Coor-Light-Games

Tangible results, not YouTube views, needed for content programs

The presentation, led by IPG Mediabrands’ Katherine Fera, focused on how brands and media partners can create an effective campaign from the very first step – and what brands need to let go of.