Social

mobilePhonesShutterstock

A look ahead at Canada’s social media penetration: eMarketer

According to new North American social media numbers, 58% of Canadians will be on social media this year.

Facebook audience

Facebook’s Messenger ads go global

The expanded beta program includes single image and carousel ad units.

Jon Amazing Race Canada

Amazing Race Canada adds online game and VR

The show is hoping to build brand loyalty through VR and social interaction.

R100156_Twitter_150_Astral_1152X576_Ketchup

Twitter goes to the bots for its new campaign

The social media platform is using chatbots to engage users with a new campaign, while also testing the tech as a new platform feature.

Anna Olson

Anna Olson joins Kin Canada

The popular food creator will use digital media to reach a younger audience than her linear presence, as Corus aims to give advertisers multi-platform integration options.

Tenors

Why D’Italiano is singing a more digital tune

The bread brand has launched a live stream operatic ad, the latest in a series of promotions since becoming more digitally focused last fall.

MMVA

Twitter plugs into the MMVAs pre-show

The social platform’s first streaming deal with a Canadian partner will feature advertisements from Wendy’s and Virgin Mobile.

Elle Canada 2

Elle Canada is streaming its September issue planning session

The editorial planning session is designed to make the magazine brand more accessible to readers while promoting its September issue.

blue ant plus

Blue Ant gets social with Blue Ant Plus

The media company created the new division in response to an increasing demand for social content from clients.

IMG_2713[2][1]

Spotted! Disney walks the plank at Toronto’s Harbourfront

In an effort to promote the upcoming Pirates of the Caribbean installment, Disney is aiming to go viral with a pirate takeover video set in Toronto.

World Filters

Snapchat monetizes World Lenses, while Instagram jumps on the filter train

Snapchat has added a new option for advertisers on its World Lenses, while Instagram’s stories offering is now one step closer to Snapchat.

Stories Home 3 Snapchat Live Stories June 6

Snapchat launches self-serve ad manager

The new Snapchat Ad Manager is currently in beta and will go live in Canada and other major markets in June.

Rory Large

Rory Capern on how Twitter can win with live

Hot off the announcement of more than a dozen new live video deals, the managing director of Twitter Canada says the goal is to position the platform as a go-to destination for live video.

snapchat social video

Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.