Social

snapPepsi

What does 2019 have in store for Snapchat?

Media and social experts debate whether or not the social platform needs to age up in its appeal.

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Is public scrutiny enough for Facebook?

Facebook has generated plenty of controversy in the last year. But does that change how advertisers and agencies view it?

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Why the duopoly persists, by the numbers

Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?

2019 JUNO Awards

Did CBC’s social-heavy Junos strategy pay off?

CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.

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Kin launches star-studded series on motherhood

Jessi Cruickshank will headline the new Facebook Watch series.

Goldfish

Goldfish sends Snapchatters on a scavenger hunt

The snack brand is taking a cue from Pokémon Go and taking over Canadian streets.

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What’s the impact of Twitter’s troll crackdown?

The changes were made to keep users safe and happy. But is it enough?

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Facebook phasing out some ad metrics

The social media giant is altering the “relevance score” metric by adding three new figures.

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Influencers bring big ROI, but fake followers a concern: study

Most marketers plan to increase their spend in the area, but still face rising costs, algorithm changes and other big concerns.

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Spotted! Twitter users battle for the iron throne in OOH

A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.

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Corus, CIBC pair on new Twitter series

SVP Dervla Kelly outlines Corus’ forward-looking social strategy.

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Facebook adds events to Stories

It’s the latest move in the social media giant’s attempt to get more out of the Stories format.

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What’s driving increases in digital spending?

Stories, collections, paid search and category spending shifts are causing waves in digital.

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Sponsored Instagram Stories on the rise: study

Plus, Canada is one of the fastest-growing markets for paid social posts.

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How auto brands stack up on Twitter

Which brands get the most mentions – and just how positive is the conversation?