Social
Spotted! Winter stunt show, activities at Calgary’s Market Mall
The activation involves partners Sunshine Village, Curling Alberta and the Canadian Olympic Committee.
EU fines X over misleading verification system, transparency failures
The fine to Elon Musk’s social network is 120 million euros, or around CAD$193 million.
PC targets Zillennials with mobile dining experience
The activation, a ‘kitchen on wheels,’ offers a full PC-branded catering service to simplify holiday hosting.
Coca-Cola aims for cultural resonance in latest Balikbayan campaign
The brand says the media budget is focused on channels most relevant to the Filipino-Canadian community.
SharkNinja returns with expanded Global TV holiday campaign
This year’s ’12 Days of Gifting’ once again leverages multiple platforms and ad formats.
Customer wishlists take over Sephora’s holiday OOH
The ‘Holiday Hints’ campaign turned personal DMs into public billboards to let gift-givers know what to buy.
Kruger partners with NBA’s Scottie Barnes for media stunt
The Toronto Raptors player temporarily changed his name for a Scotties Facial Tissues campaign.
Boursin Bistro brings ‘Emily in Paris’ to Toronto
The one-night only pop-up is part of the brand’s global partnership with the hit Netflix show.
ROM and Cairns Oneil launch first 3D DOOH ad
The full-motion 3D ad features a hammerhead shark swimming across the wall of the TTC platform.
MTM Jr: The next generation of news consumers
A look at the key demographics of kids that access news and the sources they use.
Black Friday, Cyber Monday retail journey is shifting: Vividata
Shoppers are increasingly using a mix of digital and in-person touchpoints to guide their purchase decisions.
Social media, TV reach the most Canadians: Vividata
The Fall 2025 Cross-Media Update provides a comprehensive look at Canadians’ media consumption.
Murchie’s Tea brews ‘Murdoch Mysteries’ connection
The collab is being cross-promoted by the two brands, including at live symphony performances of the show.
Chatelaine continues to extend its brand
Two new awards will focus on the high-engagement areas of home, dining and entertaining.
Behind the Buy: Knorr leans in on paid and creator-led social media
The Unilever brand has allocated more of its budget to social to reach Gen Z.
- Omnicom to cut 4,000 jobs and consolidate agencies: Financial Times
- Omnicom Media Canada names Shelley Smit CEO, Noah Vardon as GM
- Netflix comes out on top in WBD bidding war with $82.7B deal
- Bell Media, Loblaw Advance launch closed-loop measurement
- Exclusive: Black Friday, Cyber Monday advertisers with the biggest presence
