Social

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How is social media affecting attitudes toward news?

Respondents may be more interested in speed than balance, according to a recent study.

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Blue Ant ups its partnership power with new hire

Tyler Cameron will lead business partnerships for the Blue Ant Plus business in hopes of accelerating its growth.

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Who were Twitter’s top Canadian brands?

Wendy’s, AmEx and Paramount Foods were lauded for their launches, influencer strategies and more.

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What got the most Twitter traction in Canada this year?

The Habs, Drake, iHeartRadio and John Tavares got a lot of love on social this year.

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Facebook revamps collection tool

Lists of saved images, videos and ads are now shareable, in an effort to increase shopping and browsing on the platform.

Paul Burns

Paul Burns on collaboration, speed and moving down the funnel

The year-end Industry Wish List returns with the managing director of Twitter Canada on the importance of cultural relevancy in branding.

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Durex taps digital for awareness campaign

An influencer and content-led strategy will help the condom brand communicate a message of “passion and compassion,” says Adrian Capobianco.

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SportsCentre tells a new Story on Instagram

Digital Spotscentre aims to provide news and entertainment to sports fans through Instagram Stories, with the goal being a boost in brand integrations.

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How Vitaly spends its social marketing dollars on Black Friday

The Toronto-based jewelry designer Vitaly has rolled out extensive social campaigns to promote its brand internationally.

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Unpacking Instagram’s fake follower purge

The ACA’s Chris Williams says zeroing in on inauthentic activity is one thing, but there’s more to be done.

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Grey Cup boosts fan interaction with game-day app

MySeat Media will keep fans updated on event info while serving as an extension of the Grey Cup’s advertising.

ITA

Italian Trade Agency pairs with Globe on custom mag

Gastronomia magazine is the latest addition to the Italian Trade Agency’s ongoing “Made in Italy” campaign.

Snap Program

Snap launches Lens partner program

The Lens Creative Partners program aims to help boost brand’s ability to deliver AR Lens campaigns.

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Corus taps Knorr for new Twitter series debut

The millennial-targeted series is aiming to engage with more than just food brands.

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Snap launches friend-focused features

The social platform launched two new features in collaboration with Canadian software company Bitmoji.