Social

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Most micro-influencers do fewer than five campaigns per year: study

New global data from Bloglovin’ shows that on most platforms, small-scale creators are charging less than $250 per branded posts.

A&WMS

Snapchat adds geofilters to API

Canadian advertisers who buy ads through the Snapchat API can now track the performance of their custom geofilters.

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Do Canadians still trust influencers more than ads?

Environics’ new CanTrust Index shows that trust in bloggers and influencers has dropped 5% behind TV and print advertising, but some still think influencer marketing will grow.

Twitter Edmonton

Twitter Canada takes its message out of home

Forget FOMO – the Canadian outpost of the social network wants Canadians to experience ‘FONK’ (fear of not knowing) with its new campaign promoting Twitter usage.

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Twitter takes the mound with MLB partnership

The social platform will live stream one game per week, but only out-of-market games.

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Juno ratings hold steady on CTV

Shawn Mendes walking the red carpet was the most Tweeted moment of Sunday night’s award show.

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Facebook opens branded content to more pages

Unverified pages, such as pages for independent blogs and up-and-coming influencers, can now access branded content tools, and content will be more clearly labelled for users.

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Facebook introduces its own stories feature

Six months after launching a similar feature on Instagram, Facebook will now bring the 24-hour photo posts to its slightly older user base.

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BCON 2017: We are all media companies

Keynote speaker David Beebe, who spent three years creating a media company within a brand at Marriott, told the crowd at BCON that marketing can go from being a cost to a revenue generator.

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Twitter moves to monetize Periscope

The new option will give advertisers and creators a 50/50 split on revenue from pre-roll ads.

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Facebook revs up auto vertical for advertisers

The social media giant commissioned an Ipsos study which found that Canadians increasingly rely on mobile and social media for research into vehicles.

JFL

Just For Laughs creates dedicated branded content division

The media company will now move away from experiential sponsorship integrations to original content with a comedic twist.

Purina Puppy Mobile

Spotted! Purina parades the pups

Yesterday’s National Puppy Day activation marked a number of firsts for the brand, including targeting millennials and Gen Z.

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What does Facebook’s header bidding play mean for the ad industry?

The social networking behemoth’s new offering will position it as a competitor to Google in the programmatic department, but will it push for more transparency?

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Facebook unveils new shoppable ad format

Collection, a new mobile-optimized video unit, will lead users to a page of up to 50 items for native shopping on the Facebook app.