Social

SnapScreener

Snapchat update now live in Canada

Two months after unveiling its new interface, Snap still faces criticism for its user experience.

Facebook

Facebook News Feed changes will affect publishers, brands

Publishers have been notified to expect lower reach, referral traffic and video views.

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Influencers strong on engagement: study

A new Canadian survey from Nielsen suggests Instagram images and Boomerangs keep people hooked better than traditional video, but video drives stronger awareness.

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Telus’s cord cutter pitch features a famous unboxer

A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.

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YouTube revamps its Ads Leaderboard formula

Organic views now carry more weight to benefit the ads Canadians opt to watch.

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BC Children’s Hospital tosses out a new digital strategy

A digitally automated donation challenge leads a renewed holiday effort.

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Let’s Talk, Canada 150 are 2017 Twitter successes

Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.

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The Daily Hive’s unconventional new Instagram ads

An Instagram purge inspired by Taylor Swift yielded impressive social engagement for Nude Vodka.

Starbucks Christmas

Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.

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Kao taps Blue Ant for a changed social media strategy

Jergens’ parent company is hoping to get more for its social spend through a content partnership.

All screens

Snapchat redesigns for discoverability

Plus, the app is promising monetization options for creators in 2018.

Instagram albums

Ad-rich venues top annual Most Instagrammed list

The social platform’s year-end data suggests a second life for ads on rink boards.

Stories Home 3 Snapchat Live Stories June 6

Brands can finally promote their story on Snapchat

The new unit offers advertisers access to the story format, allowing them to get their message across in multiple posts on users’ feeds.

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Garrick Tiplady to take the reins at Facebook Canada

Tiplady succeeds Jordan Banks as the country’s managing director.

Rajma

T-fal seeks South Asian shoppers with influencer play

A cooking video puts a new product in front of a growing audience thanks to a successful young social channel.