Television
Netflix comes out on top in WBD bidding war with $82.7B deal
The transaction is expected to close in 12-18 months.
SharkNinja returns with expanded Global TV holiday campaign
This year’s ’12 Days of Gifting’ once again leverages multiple platforms and ad formats.
Exclusive: Black Friday, Cyber Monday advertisers with the biggest presence
AdEase data shows where brands showed up during the most important shopping events of the year.
Bell Media, Loblaw Advance launch closed-loop measurement
Plus, LG and Taboola launch tool linking connected TV with online publishers.
Retail, QSR categories drive TV ads in latest AdEase report
The Brick Warehouse was the most active advertiser for the week of Nov. 24 to 30.
Kruger partners with NBA’s Scottie Barnes for media stunt
The Toronto Raptors player temporarily changed his name for a Scotties Facial Tissues campaign.
Boursin Bistro brings ‘Emily in Paris’ to Toronto
The one-night only pop-up is part of the brand’s global partnership with the hit Netflix show.
Industry News: Stingray Radio expands Calgary footprint
Plus, NABS-BEC launches 2026 ‘Media Sale’ fundraiser to support media professionals.
Corus announces 20 sponsors for ‘Countdown to Christmas’
Sponsorships are a growth area for the company, according to its SVP of media sales.
MTM Jr: The next generation of news consumers
A look at the key demographics of kids that access news and the sources they use.
CBC’s ‘Make the Season Kind’ returns with food trucks, celebs
The campaign’s pop-ups and new faces aim to reach audiences less familiar with CBC.
Exclusive: The most active TV advertisers for Black Friday
Home, kitchen and bath retailers accounted for nearly half the ad volume in all major markets.
McDonald’s leads TV ad charts as QSRs, furniture dominate
Subaru and Amazon Canada also ranked among the top five in the latest AdEase ranking.
Industry News: Montreal’s Broadsign buys Place Exchange
Plus, Native Touch acquires TPX, and CBC unveils Paralympics coverage.
Bell Media unveils expanded version of Crave
More than 10,000 hours of content has been added to the platform.
- Omnicom to cut 4,000 jobs and consolidate agencies: Financial Times
- Omnicom Media Canada names Shelley Smit CEO, Noah Vardon as GM
- Agency leaders weigh in on Omnicom’s acquisition of IPG
- Bell Media, Loblaw Advance launch closed-loop measurement
- Netflix comes out on top in WBD bidding war with $82.7B deal
