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Distributel tunes into IPTV

The telco will work with California-based MobiTV to expand its offering, creating opportunities for custom ad delivery and interactive advertising.

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Yellow Pages to liquidate Mediative, sell Juice

CEO David Eckert admits that revenue is still not where he would like it to be, but the company has mainly prioritized cutting spending.

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MiC Roundtable: Playing the long game in content

Attendees were candid about the tension – and triumph – they experience when building long-term content programs.

PATTISON Outdoor Adds Saskatoon Transit to its Advertising Inventory

Pattison Outdoor drives into Saskatoon

The new partnership includes over 100 transit vehicles and 38 transit shelters.

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Spotted! A billboard that bags your leaves

Craft beer New Standard launched with a clever campaign targeting adults during the fall season.

The Imitation Perturbation

Big Bang stays at #1: Numeris

The Big Bang Theory is not in its fourth week at the top, taking every english-language market except for Vancouver/Victoria, which opted for New Amsterdam.

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Tourism Toronto refreshes stopover campaign

The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.

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Postmedia partners with Prohbtd

The cannabis-focused content shop will create custom articles, videos and more, while Postmedia will provide a strong platform.

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MiC Roundtable: Influencers, media strategies and new metrics

From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.

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Former Rogers Media exec Leslie Sole dies

Sole oversaw the expansion of Citytv, OMNI and Rogers’ specialty portfolio during his 25 years with the company.

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Astral partners with Vistar Media in programmatic play

This is the first time Astral has partnered with a U.S.-based programmatic company.

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PC Financial ups its buy in Toronto: Media Monitors

In Montreal, Bell High Speed Internet took the top spot.

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Vice Canada, Merry Jane roll out weed content program

Sticky will cover everything from trends and business to the culture and politics of weed.

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Pinterest fuels lower-funnel interactions with carousel ads

Ad products manager Francis Larkin explains that the format allows more categories to play on Pinterest.

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MiC roundtable: Who’s on the main stage of content?

As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.