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Sponsored

How to find new sponsorship opportunities relevant to your market

Detailed, nuanced audience data can reveal the properties your consumers really love.

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Baskin-Robbins finds strange things in TikTok campaign

The ice-cream co. continued to jump on the Stranger Things phenomenon, creating a co-branded digital activation with Netflix.

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YouTube the favourite video source for youth: study

With more than 98% of Canadian kids consuming video content monthly, the free video platform reigns among those two to 17 years old.

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Spotted! Yellofruit’s Big Banana Car hits the road

For the frozen dessert manufacturer, there’s always money in the banana car.

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Ryerson law school taps Cundari to get the word out

Two-phase campaign focused OOH in the business and law communities first, takes aim through digital next.

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Journalism support fund’s panel submits findings to feds

Among the 15 recommendations is a call for government to invest its ad dollars into Canadian media and to alter tax law that gives foreign digital platforms an advantage.

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Spotted! Lollipops no one wants to talk about

An exhibit from the Canadian Centre for Child Protection and No Fixed Address brings to light the epidemic of online child pornography.

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Call for 2019 Media Innovation Awards entries

The submission period for the show celebrating media excellence in Canada ends August 2.

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ICYMI: Rogers and Live Nation partner up, Google redesigns news tab

Plus, the Jim Pattison Broadcast Group adopts the Monarch ad sales platform for better data transparency.

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M/Six names new president

Former Orion exec Tricia Allen joins the agency’s three-year-old Canadian office as it looks to further bridge media with creative.

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Canadian attitudes toward love and AI

Havas’ Kirk Cavell examines how prosumers feel about tech and media in the digital dating world.

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Engagement on Facebook grows: report

Activity is bouncing back after dropping off over the past two years, according to social media tracking firm News Whip.

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Initiative Canada hires first-ever head of analytics

Six data analysts have also been hired following a recent restructuring of the agency and its focus.

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Tim Hortons ups media spend for Special Olympics program

For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).

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Verdict: Consonant’s tiny pop-up gets big results

Consonant Skincare reimagined OOH with a small, but mighty, pop-up in Toronto’s PATH.