Global ad spend may slow, but Canada to remain steady: report
Despite dialed-back expectations thanks to slow economic recovery in some markets, Canada’s strong economy means brands are still spending big on advertisement.
GroupM’s Motion Content Group teams with Bell Media
The division’s director of programming Tony Moulsdale said the content deal is the largest the new company has made in the Canadian market to date.
Are advertisers ‘falling’ back in love with TV?
All four of Canada’s major English conventional broadcasters have reported sales are up for fall TV, citing a repatriation of digital ad dollars – but is the pendulum swing permanent?
Branded content group touches down in Canada
The Branded Content Marketing Association’s Canadian president Kaaren Whitney-Vernon on why the association is needed now in the market.
2018 AToMiC Awards open for entries
The award program will be handed out at the culmination of the first AToMiCon, bringing together multiple industries including content, marketing and production.
Wendy’s buys the top: Media Monitors
The company purchased the most radio advertising in Toronto for the week of Aug. 28 to Sept 3.
COMB adds four new board members
Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.
NFL kick off posts record numbers on TSN
The opening game was the most-watched season opener since 2009.
America’s Got Talent returns to the top: Numeris
The reality show made gains over last week’s average audience and beat out its summer rival, The Amazing Race Canada, for the top show of the week.
Spotted! Visa’s touchless TIFF installation
The credit card company, which has just entered into a new five-year agreement with TIFF, is using some motion-censored whimsy to spread the word about its product features.
Why D’Italiano brought the tenors back
The bread brand is diving into experiential after a year of experimenting with its media spend.
Rogers mag content bows in Postmedia papers
A new deal that puts Life by Design in 10 newspapers nationwide.
ICYMI: LinkedIn’s new ad network
Plus, veteran traffic reporter Russ Holden has hung up his microphone after 50 years with Rogers Media.
CHFI takes Toronto: PPM
Bray and Partners president David Bray outlines which radio stations pulled in the biggest audiences in Toronto, Montreal, Edmonton, Calgary and Vancouver between May 29 and Aug. 27.
CHCH announces fall premiere dates
The Channel Zero network will become the exclusive Canadian broadcast home of Netflix hit House of Cards.
