Government invests $14.5M in community media
Mélanie Joly said the investment comes at a time when local media has “been weakened by the change in digital content consumption.”
Financial services continue to dominate radio buying: Media Monitors
Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.
Younger audiences pay more attention to video ads: study
But the bad news is, advertisers still only have a maximum of 20 seconds to reach the bulk of their audience.
MediaTonik expands its offering, makes key hires
The company has recently opened a Toronto office and made its foray into print and sponsorship.
Le Devoir sets sights on digital growth with new hire
Richard Nguyen joins the team as director of sales and media solutions.
The benefits of taking native out of walled gardens: report
An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.
ICYMI: Torstar names new SVP, Spacing creates a podcast
Plus, Amazon has brought its connected devices to Canada.
Carol Cummings on redefining what makes a hit
For the first time ever, Media Experts didn’t identify any hits in its annual TV predictions.
Who gets to play on Pinterest?
With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?
Canadian work leads to a global win for Mindshare
The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.
Who won Quebec’s election ratings race?
There were different network winners for English, French and national viewers.
Radio is the most trustworthy news source: study
Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.
CBC to air Gord Downie documentary
Finding the Secret Path airs Friday October 12, days before the anniversary of the Tragically Hip frontman’s death last year.
Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
CTV adds primetime cooking show to midseason
The new culinary show follows season three MasterChef Canada-winner Mary Berg as she preps dishes inspired by loved ones.
