How will the industry remember 2018?
We reveal what got the viewers – and us – most excited.
ICYMI: Adapt Media inks new partnership
Plus, new features on Facebook and gifts from the Globe.
A note to our readers
We will take a short break from publication, resuming Jan. 3.
CTV, Global set their midseason lineups
After a successful fall for both networks, they’re setting their sights on new comedies, dramas and unscripted series.
Uber, Uber Eats, pair with MLSE
For the first time, Uber will bring its flagship car-sharing and meal-delivery services together for one deal in an effort to broaden their reach.
Marcangelo signs first sponsorship deal with TLN
The partnership is designed for broad appeal as the brand looks to reach more than just Gen X and young boomers.
Spotted! A Shawn Mendes mural comes to life
The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.
The Nice List: Media
From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.
Verizon rebrands Oath, adds to Yahoo Finance
In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.
TV ad spend down despite high consumption: study
Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.
Big Bang returns with a bang: Numeris
The CTV trio of Big Bang, The Good Doctor and Young Sheldon once again dominated the rankings.
Torstar eliminates CRO role, hires two new senior execs
The changes come as Claude Galipeau accepts a new position with the CBC.
OLG buys big in Toronto: Media Monitors
Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.
Spotted! Mary Poppins swoops into Toronto
A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.
Google ups its sports presence with NBA partnership
After partnering with the Raptors last year, Google has taken a deeper dive into sports.
