Data, privacy and personalization: the programmatic balancing act
From new targeting approaches to the upside of privacy regulations, Petar Bozinovski of Contobox shares key Programmatic I/O New York takeaways
Sponsored
Blog: How long is a piece of (media) string?
The ACA’s Chris Williams challenges the notion that metrics have always been black and white, but is confident that digital players will soon find a leading approach.
Connected Interactive gets granular with Environics Analytics
A new partnership will see the Toronto-based programmatic company get access to behavioural and financial information, as well as premium segmentation info.
OTT exhaust, retailers becoming platforms and other 2020 predictions
Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.
Adapt Media expands into the Mink Mile
The large-format static boards target one of Toronto’s busiest – and most high-end – shopping and working districts.
Rory Capern departs Pelmorex
Former Twitter and Google exec leaves after two years with the Oakville-based weather media company.
Pattison Broadcast Group digitizes with Lift Interactive
A partial stake in the Edmonton agency helps Pattison dive head first into its digital transition.
Star Metroland updates digital ad solutions
In an effort to become a “better full-service partner,” the company is looking at its targeting and ad load features.
How engagement differs between content and ads
A study by Totum Research shows that “analog” advertisements tend to be more trusted, but that doesn’t necessarily correlate with engagement.
ICYMI: Twitter bans political advertising, Narcity expands stateside
Plus, Blue Ant brings on former Nat Geo exec and the Food Network gets into the holiday spirit.
2019 Agency of the Year: Media
Dig into the profiles behind the winning agencies and their investment strategies.
2019 Media AOY Silver: UM’s courage pays off
To achieve results, the agency works alongside brave clients like Oh! Henry to program bold media plans.
