What behaviours are Canadian Facebook users changing? (study)
Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.
Good Life Networks acquires adtech company
The company will acquire all issued and outstanding shares for $6 million U.S.
Spotted! A mini-museum shatters historical myths
A shipping container filled with ancient artifacts is part of the Royal BC Museum’s plan to engage people for its new exhibition.
How data fueled Carte Blanche’s winners
Weather, traffic and transit data was incorporated into this year’s winning digital boards.
ICYMI: Bell’s Pinewood deal closes, YouTube rejigs Red
Plus, CBC refreshes its BC call-in show format.
Groupe V announces repositioning, puts advertisers in focus
The Quebec media group aims to provide a brand-friendly environment for advertisers.
Mindshare Canada adds new division, hires three
FAST will rely on quick data to deliver on biddable channels from programmatic to addressable TV.
Tessa Ohlendorf on where Canada’s data talk goes from here
Cadreon Canada’s managing director says that just because data is a trending topic doesn’t mean it’s overrated.
Upfronts 2018: CBS’s Monday night damage control (blog)
A culling of comedies and dramas has seen the cancellation of Kevin Can Wait, Superior Donuts and more.
Will we be driving ads one day? DPAA summit takeaways
Plus, is programmatic OOH really programmatic? Does the distinction even matter?
City announces steamy summer schedule
The schedule features favourites like the Bachelorette and Bachelor in Paradise alongside new dating show The Proposal, premiering June 18.
Upfronts 2018: ABC and life after Shondaland (blog)
Scandal’s cancellation will be compensated for by Station 19, but overall, ABC’s schedule is keeping it safe.
Sheldon stays on top: Numeris
The Big Bang Theory and its prequel captured the attention of every Anglophone market in Canada.
Touche wins big (again) at the Festival of Global Media
For the second year in a row, the Canadian agency took home the coveted Agency of the Year award.
The skinny on ad skipping in Canada
Magna’s deep dive into Canadians’ tolerance for online video ads.
