Groupe V taps into custom content to promote Rousseau
The Quebec media company promoted the second season of its program Le Show de Rousseau by tapping into the Quebec election.
ICYMI: Le devoir gets a brand boost, Facebook adds to its News Feed
Plus, popular U.K. series Dynasties will premiere across Canada on BBC Earth this fall.
Bryan Segal to take top post at ComScore
Brent Bernie will step down from his GM post as of Jan. 1.
Stingray reveals growth strategy behind new hire
CRO David Purdy on how the tech company’s new SVP of ad sales Ryan Fuss will help drive growth beyond Canada.
Torstar purchases iPolitics
The site will continue to operate independently, while also providing content for the Star’s digital platform and daily papers.
Spotted! HSBC Canada rolls out a giant welcome mat
The financial institute upped its airport branding strategy at Toronto by placing a welcome mat that can be seen from the air.
Pressboard hires first VP of revenue
Kevin Curtis joins Pressboard as the company sets its sights on tripling its revenue next year.
Cluep acquired by Impact Group
The acquisition allows the marketing agency to gain access to the tech company’s AI-powered consumer intelligence and tools.
Wavemaker appoints new CEO
Kristie Painting takes over from Ann Stewart, who has left to pursue other interests, according to the Group M shop.
CJGA inks partnership deal with Golftec
It’s been a busy year of partnerships for the Canadian Junior Golf Association, which also recently partnered with Skechers and TaylorMade.
Amazing Race Canada stays at the top: Numeris
The reality program was followed by America’s Got Talent.
Trader bolsters programmatic, branded content teams
National leadership consultant James Ranson says the hires signal the company’s ‘new direction,’ which includes targeting both lower- and upper-funnel purchasers.
Emmys on CTV buck U.S. viewership trends
Despite consistent declines stateside, Canadian audiences have slowly, but steadily, gone up for two years.
Corus signs a new podcast, brings it to radio
The network, which launched in June, will welcome popular Nighttime podcast in October.
The Globe and Mail launches cannabis news service
The Report on Business Cannabis Professional is a subscription service aimed at giving industry insiders the scoop on the growing cannabis industry.
