Esurance grows brand visibility with Stampeders partnership
The U.S. auto insurance co is launching its established sports-focused branding strategy in Canada with this tie-up.
7-Eleven e-spies opportunity in eSports
The chain convenience store is looking to grow traffic to its downtown locations during the tournament at the Air Canada Centre.
ICYMI: Twitter adds to sales team, Google says cool it with the mobile pop-ups
In case you missed it: Jaclyn Levesque has joined Twitter Canada, Google is set to penalize mobile pages with pop-ups and TSN mics-up its players this Sunday.
The impact of The Hip
Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.
District M rolls out new ad units
The new launches target viewability and a lack of native inventory in the Canadian market.
Addictive Mobility launches new products
The new suite of products is aimed at capitalizing on mobile screen’s full real estate, while also keeping messaging short and sweet as attention spans decline.
Search Optics expands Toronto, Montreal presence
As auto dealerships invest more heavily in SEO, the company is growing both its team and its ability to push up sales numbers.
Our Homes Media Group looks to push urban sales with new hire
Christine Puma, the publisher’s new director of business development, will focus on growing ad sales in more urban areas for the quarterly magazine.
New York Times setting up Canadian, Australian outposts
The U.S. publisher is looking at small, English-speaking markets as it seeks to expand its brand overseas.
Amazing Race Canada wins the week: Numeris
The reality show on CTV won the most amount of viewers for the week of Aug. 8 to 14, 2016.
Fintech startup mixes it up with first campaign
LowestRates.Ca is focused on brand-building, and is taking a multi-pronged approach to reach everyone from the millennials to boomers.
Spotted! Cineplex gets creative with popcorn
The entertainment co has placed a giant bag of popcorn with a lightning rod in a Windsor, ON field as part of its weather-focused campaign.
Do Canadians know if they’re watching online TV?
MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.
Spotted! Sport Chek taps the power of livestreaming
The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.