Desjardins picks Bleublancrouge as media, creative AOR
Bleublancrouge and its Humanise Collective take over for Lg2 and Touche! as part of a “marketing transformation.”
As streaming and mobile use rise, so do complaints: report
Plus, TV was added to the report for the first time.
Big Bang rides the (air) wave: Numeris
The Big Bang Theory,
Grey Cup overnights drop by one million
Average audience, as well as total reach, fell in both English and French markets.
SportsCentre tells a new Story on Instagram
Digital Spotscentre aims to provide news and entertainment to sports fans through Instagram Stories, with the goal being a boost in brand integrations.
CBC swaps comedies on midseason schedule
New comedy Cavendish will be the sole freshman effort on Tuesday nights.
Mastercard, Cirque dive into new deal
The multi-year partnership is an extension of Mastercard’s “Priceless” platform.
Digital represents 15% of Canadian OOH buys: report
According to Warc’s latest Global Ad Trends report, global spend on the format will reach close to $15bn – accounting for all growth in the OOH market.
Canadian Tire takes Toronto: Media Monitors
The retailer made a big radio buy in both Toronto and Montreal.
Mandatory carriage not a given, says CRTC chair
As four applicants vie to provide a new must-carry multi-ethnic TV service, chair Ian Scott emphasizes that mandatory distribution “is a privilege.”
Programmatic to dominate in Canada by 2020: study
However, according to Zenith, programmatic TV is still at least a few years away.
YouTube rolls out ad pods
The company got a warm reception from some advertisers for its new double-stacked ‘ad pods’ format.
Media agencies take CMA Gold
Mindshare, Touché and UM all took home trophies.
Quebec publication gears up to wind down print business
According to president and CEO of Groupe Capitales Médias, Le Soliel will cease publication of its print newspaper in the next five-to-ten years.
OverActive Media makes international play with Splyce acquisition
The e-sports company now operates on a global scale, opening itself up to bigger brand deals.
