DQ Canada chirps back at Marchand after Panthers player’s viral moment

Playoff campaign in Edmonton was a way to ‘join the conversation’ and connect with fans in real time.

Magnum launches Canadian Grand Prix activation to grow its Instagram footprint

The Unilever Canada brand invited F1 race-week revelers to record their own social media post.

Who will be Media Leader of the Year in 2025?

Deadline for nominations is August 15, with the winner revealed at the Media Innovation Awards gala in Toronto.

Mixing skippable and non-skippable ads on Snapchat is best, report finds

Brand performance doubled with mixed ad formats versus a single ad type.

Oikos Pro brings NHL playoffs into the gym

The Danone Canada brand launched a made-for-social activation that recreated the atmosphere of the Stanley Cup finals.

Subaru and Crave TV lead ad pack in latest AdEase TV report

The automaker holds on to top spot with heartwarming ad featuring a boy and a bunny.

Canada is off to a good start this year in podcast advertising growth

Magellan AI’s report provides a Q1 2025 snapshot of the podcast ad market in seven countries.

Think Turkey adopts new media mix to reach health-focused consumers

The brand is leveraging targeted ads on GymTV and a national challenge on activty-tracking platform Strava.

People Moves: Horizon Media Canada bolsters Western presence 

Plus, X has appointed Jamie Michaels as director of brand strategy and creative for the Americas.

WPP Media downgrades global ad revenue forecast

Canadian industry expectation drops by half, while global projections decrease to 6% from 7.7%

Samsung Ads announces new ad solutions and partnerships

More interactive mini-games, exclusive content and audience targeting tools slated for this year.

Competition Bureau sues DoorDash over alleged misleading advertising

Lawsuit claims online delivery service has racked up nearly $1 billion in unfair fees from customers.

Amex accelerates cardmember acquisition with F1 activation

The brand will launch an exclusive lounge experience during the Canadian Grand Prix in Montreal.

Pluto TV launches All Women’s Sport Network channel

The new 24/7 channel airs more than 2,500 hours a year of live women’s sports.