Acura buys the top: Media Monitors
The car co joined the list at the top of the heap, buying the most radio in Toronto for the week of Sept. 19 to 25.
The content that connects with Canadians
New research from AOL Canada reports that Canadian women are more likely to use mobile devices for content consumption.
Snap drops the ‘chat’
The company is changing its moniker and introducing a new brand extension with video glasses.
Spotted! Putting World Alzheimer’s Day on the radar for millennials
Engaging younger Canadians is the goal of The Purple Elephant, which staged a Union Station activation last week to get people sharing memories.
Scotiabank goes live with Twitter
The financial institution will sponsor three live daily shows from the minds of business-focused Bloomberg.
Massively hires its first sales lead
Chris Faulds, formerly of Bell Media, is joining the chat bot company as messenger platforms increasingly open up to brands.
Why Two Oceans went from no campaigns to The Bachelorette Canada
After a mass marketing hiatus, the South African brand is back, but instead of OOH ads it has partnered with W Network’s reality show.
ICYMI: comScore expands mobile reporting, Newad wins two
In case you missed it: comScore has expanded its mobile reporting, Newad won two school contracts and Ricardo Media bolstered its sales team.
Rainy River Review bids adieu
The publisher of the soon-to-be-shuttered daily paper said government ad spend has shifted, leaving the paper (and readers) at an impasse.
Kelly Clark named global CEO at GroupM
The former North American lead takes over effective immediately.
Bull pulls in the ratings for Global
The new series starring NCIS alum Michael Weatherly boosted the 9 p.m. timeslot from the same week last year.
City now available on Apple TV
The media co is testing mid-roll ads and integrated branded content spots on the new video app.
Spotted! Netflix flaunts Escobar’s millions
The OOH campaign from IPG Mediabrands delivers a creative take on the notorious drug lord’s exploits.
Air Miles gets into AR
The brand wasn’t planning on adding a digital element to this year’s campus tours – but the response to the general enrollment campaign has been positive.
Facebook’s new ad features focus on foot traffic
Advertisements on the social media giant will now be linked to stores’ local inventory in an effort to drive customers without leaving the app.
