Skinny basic’s appeal is still slim: report
The MTM’s newest report shows that awareness of the offering is moderate, and it’s not winning back cord-cutters.
Transparency tops brands’ media priorities
A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.
The Brick joins HGTV’s newest home reno series
Corus is aiming for an aspirational feel with Worst to First,, set in Vancouver’s hot real estate market.
Douglas Kelly steps up to president at St. Joseph Media
Kelly will continue to run Strategic Content Labs as the media company continues to diversify its revenue streams.
CBC announces fall premiere dates
On top of the new dramas and unscripted series rolling out, the revamped version of The National returns Nov. 6.
Clear Channel acquired by Branded Cities Network
President Adam Butterworth says the new ownership allows Clear Channel to zero in on more rapid growth and geographic expansion.
Cord-cutting slowed for first half of 2017: report
Boon Dog’s numbers show that Canada’s BDUs lost 22% fewer customers in Q1 and Q2, but it may not be part of a larger trend.
Facebook and Mediabrands Insights partner on data
Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.
Bell’s first Quebec programming director readies for radio fight
Martin Tremblay’s says winning the Montreal radio market will be accomplished by modernizing its contemporary format.
Amazing Race Canada pulls into the lead: Numeris
After weeks of battling it out for the top spot, the CTV reality show finally pulled ahead of America’s Got Talent.
Shapovalov drives record tennis ratings for Sportsnet
The rising Richmond Hill tennis star was part of the most-watched tennis broadcast in Sportsnet history.
Broadcasters’ Cancon investment back in the spotlight
Herritage Canada has asked the CRTC to review its 5% decision on minimum investment.
Go Transit pulls in at the top: Media Monitors
Although the regional transit service bought the most time for radio ads in Toronto for the week of Aug. 7 to 13, the biggest category buyer was the trucks, cars and auto dealership categories.
District M eyes global expansion with rebrand
CMO Adrian Pike said even little details like switching from “.ca” to “.net” will help the Montreal company stand out on an international scale.
Addictive Mobility rethinks its executive operations role
La Presse’s Shannan LaMorre joins a mobile ad tech firm in growth mode.
