Distributel tunes into IPTV
The telco will work with California-based MobiTV to expand its offering, creating opportunities for custom ad delivery and interactive advertising.
Yellow Pages to liquidate Mediative, sell Juice
CEO David Eckert admits that revenue is still not where he would like it to be, but the company has mainly prioritized cutting spending.
MiC Roundtable: Playing the long game in content
Attendees were candid about the tension – and triumph – they experience when building long-term content programs.
Pattison Outdoor drives into Saskatoon
The new partnership includes over 100 transit vehicles and 38 transit shelters.
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Spotted! A billboard that bags your leaves
Craft beer New Standard launched with a clever campaign targeting adults during the fall season.
Big Bang stays at #1: Numeris
The Big Bang Theory is not in its fourth week at the top, taking every english-language market except for Vancouver/Victoria, which opted for New Amsterdam.
Tourism Toronto refreshes stopover campaign
The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.
Postmedia partners with Prohbtd
The cannabis-focused content shop will create custom articles, videos and more, while Postmedia will provide a strong platform.
MiC Roundtable: Influencers, media strategies and new metrics
From working with influencers to the concept of “working” and “non-working dollars,” our attendees challenged content conventions.
Former Rogers Media exec Leslie Sole dies
Sole oversaw the expansion of Citytv, OMNI and Rogers’ specialty portfolio during his 25 years with the company.
Astral partners with Vistar Media in programmatic play
This is the first time Astral has partnered with a U.S.-based programmatic company.
PC Financial ups its buy in Toronto: Media Monitors
In Montreal, Bell High Speed Internet took the top spot.
Vice Canada, Merry Jane roll out weed content program
Sticky will cover everything from trends and business to the culture and politics of weed.
Pinterest fuels lower-funnel interactions with carousel ads
Ad products manager Francis Larkin explains that the format allows more categories to play on Pinterest.
MiC roundtable: Who’s on the main stage of content?
As content production ramps up, so do the complications. Our mix of agency leaders, studio heads and marketers discuss how to overcome these new challenges.
