Nokia to launch branded Canadian docuseries
The telco’s series will explore the societal impact of 5G networks, artificial intelligence and automation.
Yellow Pages’ revenue decreases 30%
Although the company has shed its agency segment, revenue still declined in other areas.
Keurig Dr Pepper picks Initiative
the IPG Mediabrands shop has won business for the packaged food and drink giant’s U.S. and Canadian media.
Spotted! Maybe romance isn’t dead
WB Canada’s Valentine’s pop-up showcased the magic of romance – unless, of course, romance isn’t your thing.
Groupe V to rebrand MusiquePlus
EVP Dimitri Gourdin admits that subscription music channels are ‘no longer relevant’ in 2019, and it’s time for a change.
The Globe relaunches Globe Advisor
With a new editor at the helm, the B2B publication has updated its news offering and its industry tools.
Media revenues, theatre attendance down for Cineplex in Q4
Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.
Spotted! A magical dinner in a dome
To promote its new Platinum Card, Amex brought a pop-up resto to the heart of downtown Toronto.
ICYMI: BuzzFeed Canada unionizing
Plus, BBC’s Life Below Zero is coming to Canada and more.
Seniors aren’t into smartphones, but still use Facebook frequently
The MTM’s latest report shows that seniors are still big media consumers, even if they don’t own all the same devices as their younger counterparts.
Is a focus on breaking news hurting Canadians’ trust?
Edelman’s new Trust Barometer shows Canadians want to hear more from subject matter experts, but fear news outlets focus too much on audience size.
How Groupe V doubled Max’s audience share in two years
The specialty channel reflects on its pivot to focusing on scripted content, and how the future is shaping up.
People Moves: CloudRaker, Neo-Traffic and more
Plus, CBC beefs up its content team.
ChizComm gets into media buying with new acquisition
The kids-focused marketing company is looking to increase its TV planning and buying expertise as youth media consumption changes.
Millennials: All about mobile, but still tuned into TV
The MTM’s latest study shows an at-times distinct divide between Gen Y and Gen Z.
