RBC buys the top: Media Monitors

The financial company purchased the most radio advertising for the week of Oct. 17 to 23.


CraveTV’s new Showtime strategy

The streamer will be airing series day-and-date with the U.S. broadcast beginning with season three of The Affair next month.


Fifth Story expands

The content marketing company has added three directors of business development.


Putting moviegoers in the (distracted) driver’s seat

TimePlay has partnered with a group of non-profits on a virtual choose-your-own-adventure journey aimed at avoiding real-life tragedy.


Spotted! Cadillac Fairview’s selfie fever

As part of its “#TorontoStyle” social campaign, CF Eaton Centre encouraged Torontonians and tourists to upload their self-portraits to its 8,100 square-foot screen.


Quebecor adds to media creativity team

Randy Mauskopf has been hired to lead sales ops for the Toronto English market in the new role.


ICYMI: ‘Trashy’ ad tops OOH Showdown, V Media’s new CFO

Quebecor’s anti-garbarge wins OOH award, V Media taps Eric Marceau to lead finances and CraveTV nabs MGM’s 007 catalogue.


Will subscriptions curb ad-blocker use?

Industry experts weigh in as The Atlantic becomes the latest publication to launch an ad-free subscription in a bid to gain revenue from visitors using ad-blockers.


Abby Worthington on how out of home can prove its worth

With data-heavy mediums like digital and social on the rise, the media agency director speaks to MiC on the connection between mobile and outdoor advertising.

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Postmedia reports $99.4 million Q4 loss

The media company is adding a planned 20% reduction in salary expenses to existing cost reduction initiatives.

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Maple Leafs and PetSmart put pets into the game

The retailer will serve as the team’s first exclusive pet partner, in a bid to reach pet-owning hockey superfans in Toronto.

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Horror streamer Shudder launches in Canada

Just in time for Halloween, the new SVOD is hoping to give audiences chills, with content co-curated by TIFF’s Midnight Madness programmer Colin Geddes.


Why National Bank wants to own its data

The bank has announced a partnership with TubeMogul, its latest move to increase transparency and bring media in house.

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SoundCloud incorporates ads to Canadian offering

Radio buying exec David McDonald says the growing list of music streaming apps are changing how agencies look at audio.

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Corus fiscal ’16 revenues up 44%

In its first full-year financial report since acquiring Shaw Media, the company’s fiscal results were in line with expectations.