Partnership

ICYMI: Adapt Media inks new partnership

Plus, new features on Facebook and gifts from the Globe.

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A note to our readers

We will take a short break from publication, resuming Jan. 3.

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CTV, Global set their midseason lineups

After a successful fall for both networks, they’re setting their sights on new comedies, dramas and unscripted series.

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Uber, Uber Eats, pair with MLSE

For the first time, Uber will bring its flagship car-sharing and meal-delivery services together for one deal in an effort to broaden their reach.

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Marcangelo signs first sponsorship deal with TLN

The partnership is designed for broad appeal as the brand looks to reach more than just Gen X and young boomers.

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Spotted! A Shawn Mendes mural comes to life

The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.

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The Nice List: Media

From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.

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Verizon rebrands Oath, adds to Yahoo Finance

In the New Year, Verizon plans to expand live market coverage on Yahoo Finance and add a premium tier with tools for investors.

TV

TV ad spend down despite high consumption: study

Warc’s latest report states that despite adspend on a downturn, TV reaches almost 100% of Canadians monthly.

The Consummation Deviation

Big Bang returns with a bang: Numeris

The CTV trio of Big Bang, The Good Doctor and Young Sheldon once again dominated the rankings.

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Torstar eliminates CRO role, hires two new senior execs

The changes come as Claude Galipeau accepts a new position with the CBC.

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OLG buys big in Toronto: Media Monitors

Meanwhile, auto dealer associations ruled both Toronto and Montreal for buying activity.

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Spotted! Mary Poppins swoops into Toronto

A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.

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Google ups its sports presence with NBA partnership

After partnering with the Raptors last year, Google has taken a deeper dive into sports.