Opinion: How media buyers can survive the AI revolution
Empathy Inc.’s Mo Dezyanian on how the business has changed, and how the profession must change.
Sports Moves: PWHL, NBA ink skincare brand sponsorships
Aveeno Canada teams up with women’s hockey, while CeraVe partners with men’s basketball.
Rogers Q3 media segment up 26% YoY
Blue Jays and MLSE stake drove growth for the company, which plans to acquire the remaining 25% of MLSE in 2026.
Horizon Media Canada expands to support business wins
The agency has added three new members across its business solutions and activation teams.
Bell Media inks deal with Tubi for ad sales, content
Plus, Bell Media teams with Environics Analytics on new TV campaign measurement tool.
Silk & Snow’s first pop-up turns home goods into art installations
The activation is the first work since naming Mosaic its XM AOR in July.
Industry News: Intact Insurance becomes COC national partner
Plus, TVOD service CosmoGO is launching a Pay-Per-View offering in Canada.
Omnicom reports Q3 profit dip, expects IPG approval next month
The holdco’s media and advertising revenues saw organic growth of 9.1% year-over-year.
Tim Hortons tops latest TV ad ranking
The QSR racked up 2,174 combined occurrences, according to the AdEase report for the week of October 13 to 19.
Netflix revenues rise 17% in Q3
The company projects further 17% growth in Q4 due to growth in members, pricing and ad revenue.
Sports Moves: Blue Jays’ Game 7 clinch broke Sportsnet viewership record
Plus, Miller Lite is single-title sponsor of Netflix’s Montreal Expos documentary.
Ray Agency acquires Halifax-based MediaBonnet
The move represents significant growth for the agency’s Nova Scotia operations.
People Moves: DAC names new Montreal head
Plus, Bell Media hires former Snap exec as agency lead.
CBC goes to court to keep Gem paid subscriber numbers private
The move follows an August order from the Information Commissioner of Canada to disclose the figure.
Introducing the 2025 Media Innovation Awards shortlist
Winners will be announced at a gala affair on November 26.
