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Government invests $14.5M in community media

Mélanie Joly said the investment comes at a time when local media has “been weakened by the change in digital content consumption.”

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Financial services continue to dominate radio buying: Media Monitors

Big buys by RBC and TD in both Toronto and Montreal drove the category to the top.

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Younger audiences pay more attention to video ads: study

But the bad news is, advertisers still only have a maximum of 20 seconds to reach the bulk of their audience.

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MediaTonik expands its offering, makes key hires

The company has recently opened a Toronto office and made its foray into print and sponsorship.

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Le Devoir sets sights on digital growth with new hire

Richard Nguyen joins the team as director of sales and media solutions.

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The benefits of taking native out of walled gardens: report

An eMarketer report presented at Advertising Week in New York predicted continued growth in spend on non-social platforms.

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ICYMI: Torstar names new SVP, Spacing creates a podcast

Plus, Amazon has brought its connected devices to Canada.

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Carol Cummings on redefining what makes a hit

For the first time ever, Media Experts didn’t identify any hits in its annual TV predictions.

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Who gets to play on Pinterest?

With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?

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Canadian work leads to a global win for Mindshare

The agency’s AR work with Ford and Snapchat earned it a Gold prize at the Mobile Marketing Association (MMA)’s Smarties Awards.

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Who won Quebec’s election ratings race?

There were different network winners for English, French and national viewers.

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Radio is the most trustworthy news source: study

Also, while most Canadians are concerned about “fake news,” few agree on what “fake news” actually is.

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CBC to air Gord Downie documentary

Finding the Secret Path airs Friday October 12, days before the anniversary of the Tragically Hip frontman’s death last year.

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Scotiabank adds transit to its hockey plan

Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.

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CTV adds primetime cooking show to midseason

The new culinary show follows season three MasterChef Canada-winner Mary Berg as she preps dishes inspired by loved ones.