internationalistAwards2017

Omnicom agencies win Internationalist Gold

OMD, PHD, Sid Lee Media and Touche all walked away with top honours at last night’s Internationalist Awards for Innovation in Media.

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

Facebook Mobile

Facebook opens Atlas tools to all advertisers

The tools from ad-tech platform Atlas, which Facebook acquired in 2014, have previously only been available to large enterprise marketers.

basketballShutterstock

NBA Canada partners with Samsung for VR broadcasts

For the next six weeks, games will be live-streamed through the NextVR app as the NBA looks to bring VR content global.

oscarStatues

Academy Awards sweep the week: Numeris

The Oscars were the most-watched single-night show for the week of Feb. 20 to 26, 2017.

mobilePhonesShutterstock

Weather in the morning, streaming in the evening: How Canadians use their apps

A new study by RealityMine through TouchPoints Canada also found that shopping apps surge at 9 a.m. and 11 a.m. – and are most popular while users are at the office.

facebook, twitter, instagram, pinterest

Corus puts first-party digital data up for sale

VP of digital sales Brett Pearson details the new option.

dove influencers

Dove partners with Snapchat to filter out negative messaging

As part of its ongoing “Real Beauty” campaign, Dove tapped Snapchat for the first time, stripping away the airbrushed effect of the platform’s popular “pretty” filter.

bigBrotherCanada

Kraft, Toyota and more joining Big Brother Canada as sponsors

Following its most successful season yet, Big Brother Canada has brought back key prize sponsor The Brick along with Toyota, Kraft, ParticiPaction, Oreo and Paramount Pictures.

carRadioShutterstock

Sears buys the top: Media Monitors

The retailer purchased the most radio advertising in Toronto for the week of Feb. 27 to March 5, while furniture brand Brault & Martineau took the top spot in Montreal.

Baseball Canada 2

Baseball Canada and Rogers Media sign three-year deal

New media sponsorship puts Sportsnet at the heart of Canada Baseball Day and our national team.

35EEA4F1-B10A-4A71-A7C8-403BCBF637CF

Spotted! Audi jumps into the ski cross spotlight

The luxury automaker put one of its vehicles front-and-centre in the final event of the FIS-Ski Cross World Cup’s Canadian finals, with athletes challenged to clear an Audi R8 on skis.

TV

Digital video on the rise, but Gen X still loves traditional TV: study

People born between 1965 and 1980 tend to like social media for the “social” rather than the “media,” and more than 90% viewed non-digital TV at least once per month.

before i fall

Elevation Pictures conducts first Snapchat movie campaign

The teen drama Before I Fall, which grossed $4.95 million in its opening weekend at the box office, was promoted through a three-step Snapchat campaign.

Randy Landscape

More executive promotions at post-Turcke Bell Media

Changes continue as Randy Lennox moves into the president’s office.